Sudan is living through war and mass displacement. Yemen faces one of the world’s longest-running humanitarian crises. And in Moldova, far from active conflict but still grappling with inequality, Roma communities remain excluded from the very systems meant to serve them. Across these vastly different contexts, one question emerges: how do communities themselves step in to sustain and shape the systems around them?

In this episode, host Qali Id speaks with UNICEF SBC specialists from Sudan, Yemen, and Moldova to explore the unexpected power of trust, local leadership, and cultural respect in strengthening systems. From youth-run resistance committees, to volunteer health networks, to trusted Roma leaders bridging gaps in access, this conversation highlights how Social and Behaviour Change (SBC) enables communities not just to survive—but to lead the way toward more inclusive and resilient futures.

You'll hear from:

• Maha Abasher Khalid Osman, SBC Specialist at UNICEF Sudan
• Cristina Stratulat, SBC Officer at UNICEF Moldova
• Abdullah Alshehari, SBC Specialist at UNICEF Yemen

Resources:

• Harnessing community engagement and multisectoral SBC approaches to address vaccine hesitancy in Moldova | UNICEF Moldova
• Home | UNICEF SBC GUIDANCE

Related episodes:

• Episode 5 - SBC in Support of System Strengthening (Apple) (Spotify)
• Episode 11 - Community Delivery Platforms (Apple) (Spotify)

The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread.

Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.

We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact sbc@unicef.org.

The internet is where kids learn, play, and connect, but it’s also where they can be bullied, exploited, surveilled, and manipulated. As digital threats evolve faster than the systems designed to protect children, how do we keep them safe in a world that’s always online?

From outdated legal frameworks to overwhelmed parents and disconnected protection services, this episode highlights not just the risks children face online, but the opportunities to involve them and their caregivers as co-designers of safer digital spaces, and how SBC offers a way forward.

You'll hear from:

• Afrooz Kaviani Johnson, Child Protection Specialist at UNICEF Headquarters
• Mahwish Saeed Syed, SBC Officer at UNICEF Pakistan
• Saji Thomas, Chief of Child Protection at UNICEF Gulf Area Office

Resources:

• “Digitial Parenting” on the Parent Hub
• Explore how UNICEF is tackling violence and exploitation in the digital environment, including a range of actions for parents, governments and companies to keep children safe online.

The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread.

Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.

We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact sbc@unicef.org.

What if healthcare systems weren't just centralized services but dynamic partnerships rooted in trust, relevance, and equity?

That’s the driving vision behind Community Delivery Platforms. In this episode we talk about collaborations among governments, local communities, UNICEF, and partner organizations to make essential health and nutrition services accessible to every mother, child, and household, no matter where they live.

Join host Qali Id as we unpack the strategies, struggles, and successes of community delivery platforms, with insights from:

• Afrika Mukaneto, SBC Specialist, UNICEF Regional Office for South Asia
• Waqas Shafi, SBC Specialist, UNICEF Pakistan
• Bridget Job Johnson, Chief of SBC, UNICEF Bangladesh

Want to learn more about how SBC can be used to strengthen systems? Check out episode 5, on SBC in Support of Systems Strengthening. We’ll also have another episode coming out soon on Community System Strengthening - stay tuned.

Resources:

• Community Health and Delivery Partnership website
• Aalo Clinic offsetting the burden of health care costs in the slums of Bangladesh | UNICEF Bangladesh
• Community leaders come forward to protect at-risk families against dengue | UNICEF Bangladesh

The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread.

Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.

We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact sbc@unicef.org.