The 95-5 rule: Rethinking traditional marketing strategies

Hello there! In this episode of the Marketers of the Universe, we delve into the 95-5 rule, a fresh marketing approach that prioritises engaging the majority of the market who aren't ready to buy. We explore the significance of building mental availability and creating problem-focused content, and how these strategies can be more effective than traditional marketing techniques. Listen in for practical tips on how to apply these principles, such as conducting a 'Monday morning audit' of your marketing budget and starting small to demonstrate improved performance.

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