The 8 Reasons People Donate (And Why Your Anniversary Campaign Isn't One of Them)

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Ever wondered why some donors stick around for decades while others disappear after one gift? Join Maria Rio and Caitlin McBride as they break down the eight psychological and social reasons people actually donate to nonprofits. They tackle everything from the power of peer-to-peer fundraising (hint: 80% are brand new donors) to why guilt-based appeals only work once, why your 50th anniversary isn't a fundraising strategy, and how to diagnose exactly where your donor retention is leaking. If you've ever wondered why people aren't giving to your organization despite doing great work, this episode gives you the framework to stop guessing.

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