The 7 Steps of Attraction and Retention with Jason Story

In this engaging episode, Jason Story from the Midland Business Alliance talks about his 7 step framework for attraction and retention. Jason and Phil explore how defining and understanding each step—Attract, Acquire, Integrate, Train, Develop, Retain, and Sustain—can shed light on effective strategies for community growth and workforce stability.

This conversation is filled with practical insights and thoughtful analysis, offering viewers a comprehensive roadmap to address these pivotal issues. Join them as they navigate through theory and real-life applications, aiming to foster a thriving, cohesive community.

00:00 Introduction and Continuity
00:31 Exploring Attraction and Retention
02:04 Defining Attraction and Retention
04:03 The Role of Community in Attraction
06:17 Marketing and Community Engagement
11:51 Acquisition Phase 19:05 Integration and Welcoming
28:45 Training and Equipping for Success
34:48 Business and Educator Partnerships
35:31 Understanding KSAOs: Knowledge, Skills, Abilities, and Other Attributes
37:55 Training vs. Development: Present and Future
39:26 The Importance of Retention
51:27 Sustaining Success Over Time
01:06:11 Practical Applications and Future Conversations

For more stories, podcasts, and communtiy information, head to www.heybaycity.com!