The 7-Mile Radius: Why Your Nearest Neighbors Are the Ultimate Growth Hack

In this episode of The Pursuit of Badasserie, we’re flipping the script on what it really means to grow your business.

Everyone’s chasing global reach–the viral post, the massive audience, the international impact–but most business owners haven’t even tapped the goldmine sitting right in their own backyard.

We’re diving into what we call the 7-Mile Radius, the idea that your biggest growth opportunities are often within seven miles of where you are right now. Whether you run a local business or an online brand, your local network is your most underutilized asset.

Here’s the truth: you don’t need more followers; you need more real-world advocates. Local credibility builds trust faster than any online funnel, and trust converts a whole lot better than cold traffic.

We’ll walk you through how to map your own 7-mile radius, identify collaboration opportunities, and start building partnerships that grow both your local presence and your digital authority. You’ll learn how to turn proximity into partnership, connection into credibility, and community into your biggest competitive advantage.

If you’ve been focused on going wide, this episode will help you go deep — right where you already are.

Key Takeaways

Local is the new leverage.Your local community isn’t small, it’s concentrated. Local credibility builds faster, lasts longer, and converts better.

Map your 7-mile radius.Literally. Pull up a map, draw a circle, and list the businesses, professionals, and potential partners around you. Opportunities are closer than you think.

Collaboration beats competition.Your neighbors aren’t your rivals, they’re your growth allies. Cross-promote, co-host events, or share audiences. Everyone wins.

Small circles create big impact.Local relationships compound fast. One strong connection can lead to a cascade of new clients, referrals, and visibility.

You don’t need to be everywhere — you just need to own where you are.The most successful global brands often start with deep local roots.

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