The 7 Biggest Beauty Moments of 2025

There were so many buzzy moments this year, but we whittled it down to seven, with help from you, our Glams. From rhode’s $1.2B acquisition to the rise of expert-led brands and makeup artists, this year proved the industry is changing fast. We get into the K-beauty boom, why kids and teens are shaping the future of beauty, and how MAHA-adjacent misinformation influenced everything from sunscreen discourse to beef tallow skincare. We also pour one out for the brand shutdowns that shocked us this year. Tune in for the highs, the lows, and what it all means for 2026.

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