The $40M+ TikTok Shop Strategy (That Actually Made Profit)
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The $40M+ TikTok Shop Strategy (That Actually Made Profit)
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In this episode, Ashley sits down with Jay Hunter, Chief Revenue Officer at MaryRuth Organics, to unpack how they scaled TikTok Shop from zero to over $4.5 million/month and why June, the slowest month for vitamins, still crushed.
Jay shares the full playbook:
→ How they scaled from 50 samples a week to 10,000+ per month
→ Why TikTok Live is their secret weapon (now running 24/7)
→ Profitability rules and real numbers (contribution margins, ROAS, sample ROI)
→ Building and managing a high-output creator community on Discord
→ The real halo effect between TikTok and Amazon/retail
Whether you're running a DTC brand or just getting started on TikTok Shop, this episode breaks down what’s actually working in 2025.
🔥 Don’t forget to subscribe for more no-fluff social commerce insights.
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📲 Follow Ashley: https://www.linkedin.com/in/ashleywright1/
📩 Work with us: https://socialtale.co
#TikTokShop #DTC #SocialCommerce #Ecommerce #AshleyWright #MaryRuth