The 4 Filters: Why You Aren’t Fundable... Yet

Most founders think fundraising fails because of "bad luck." Usually, it fails because of simple physics.

Fundraising is a sales funnel. If you have a structural leak at the top, no amount of "slick" pitching will produce a check at the bottom. In this episode, we pop the hood on pre-seed fundraising to look at the four filters your startup must pass before you even think about building a deck.

Stop the "Fundraising Theater" and start building a machine that investors actually want to buy.

Read the full blog post: https://ftb.bz/127B

Watch the video: https://ftb.bz/127V

[FREE TOOL] THE INVESTMENT READINESS SCORECARD

Don't guess if you’re ready. Use the same diagnostic tool I use to screen startups for the North Bay Angels. Identify your gaps and fix them before you waste your one "bite at the apple."

Get the Toolkit & Scorecard: https://www.FeelTheBoot.com/raise

WHAT WE COVER:

Filter 1: The Math (Portfolio Physics): Why a "nice" business isn't always a venture-investable business. We look at the $100M revenue requirement and the "Why Now" delta.

Filter 2: The Evidence (Market Pull): The difference between "that’s a good idea" and "I need this now." We discuss unit economics and why $1 of marketing must generate $2 of net profit.

Filter 3: The Moat (Structural Defensibility): Why being a "first mover" is often a disadvantage and how to build friction that stops well-funded predators from crushing you.

Filter 4: The Machine (Founder-Market Fit): Why investors don't fund science experiments and how to prove you have the unique insight to execute your blueprint.

TIMESTAMPS:

0:00 The "Fundraising Theater" Trap

1:30 Why 99% of Success is Decided Before the Pitch

3:15 Filter 1: The Harsh Math of Venture Capital

5:45 The "Corpse Audit": Why Timing is Your Delta

8:10 Case Study: The "Empty Box" Pitch at North Bay Angels

11:20 Filter 2: Proving Customer Hunger

14:45 Filter 3: Defensibility & The First-Mover Fallacy

17:30 Filter 4: The Machine & Unique Insights

20:15 Is Your Startup Default Alive or Default Dead?

22:00 Your Next Step: The Readiness Scorecard

ABOUT FEEL THE BOOT

I’m Lance Cottrell. I’m a former astrophysicist and successful tech founder turned startup advisor. I view company building as an engineering problem with solvable mechanics. No fluff. No hype. Just the hard truths you need to reach escape velocity.

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