The 30 Minute CMO Podcast Por Gosha Khuchua arte de portada

The 30 Minute CMO

The 30 Minute CMO

De: Gosha Khuchua
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Podcast by Gosha KhuchuaAll rights reserved Economía
Episodios
  • 66 - Choosing Marketing Vendors

    66 - Choosing Marketing Vendors
    May 15 2024
    How should marketers approach vendor selection? This is an often overlooked part of the job but one that can be the difference between successful outcomes and potentially huge overheads. Ad tech and martech are two of the biggest expense line items for marketers at both brands and agencies, so the need to rationalize the choice of which partner to go with and justify it to management is crucial. On this pod, Gosha and Alex share their experience and discuss best practices for selecting and vetting potential vendor partners. Hosted by Gosha Khuchua and Alex McNamara. Follow us on IG @30MinuteCMO
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    43 m
  • 65 - The Job Market Episode

    65 - The Job Market Episode
    Apr 10 2024
    What's going on with the job market in advertising, marketing and tech? Seemingly everyone has either been affected or knows people who have been laid off in the past couple of years. With so many people out in the market, it feels like landing a great gig is nearly impossible. But is this true? How should we be thinking about our CVs, our skills and our networks? When does it make sense to use LinkedIn and when is working with a good recruiter the right option? And speaking of recruiters, are they really all ghosting us? On this episode, we pose these and other burning questions to Mandana Mellano, founder of Peony Recruitment, an LA firm specializing in the field of marketing. Mandana is a former agency exec who founded her firm to advise clients on the best strategies to identify talent and candidates on how to best market themselves in a competitive environment. She has a good feel for how companies are recalibrating their hiring methodologies in the age of AI, an uneven economy and multiple work models and what it takes for candidates to stand out from the pack. Hosted by Gosha Khuchua and Alex McNamara Follow us on IG @30MinuteCMO
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    1 h y 8 m
  • 64 - Making Brand and Performance Work Together

    64 - Making Brand and Performance Work Together
    Nov 7 2023
    Marketers often worry that performance marketing and its focus on short-term sales is overshadowing their brand-focused investments. At the core of this dilemma is confusion about how to properly set up brand the right brand measurement framework to evaluate the impact of activity in market. On today's episode, Gosha and Alex parse through an HBR story that focuses on this issue and provide our commentary on how the authors' suggestions can be applied within marketing organizations. Subscribe to 30 Minutes CMO on your favorite podcasting app and follow us on Instagram @30MinuteCMO
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    51 m
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