The 3 (or is it 4?) waves of buyers

Today we're talking about the various waves of marketing in business sales, from leveraging existing contacts to targeted outreach and industry buyers. The episode also explores the importance of engagement agreements, the role of advisors, and the dynamics of buyer interest changes.

Whether you're a buyer, seller, or simply interested in the business sales process, this episode offers a comprehensive look at the strategies used by APEX to connect buyers and sellers effectively.