The 3 Buyer Archetypes: How to Engage With Each Role on the 'Buying Committee'
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The 3 Buyer Archetypes: How to Engage With Each Role on the 'Buying Committee'
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What kind of buyer did you talk to on your last sales call?
When it comes to buying professional services, there is usually more than one buyer. Some refer to this as a 'buying committee.' So what different roles do each of these buyers play? How should you engage them? What should you watch out for? These are the kind of questions that John Tyreman and Mark Wainwright will answer in this episode of Breaking BizDev.
CHAPTERS:
00:00 Intro
03:00 The Buying Committee
04:32 The Three Different Buyer Roles
05:17 The Visionary
08:28 The Operator
13:32 The Risk Mitigator
16:54 Stories and Examples
28:24 How to Take Action
34:08 Summary
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