The 25% Rule: David Chinn on How Lexer Helps Retailers Find Their Best Customers | #567

David Chinn, CEO and Co-Founder of Lexer, knows better than most that retailers are drowning in data but starving for insight. Since 2015, he’s been helping brands like Cotton On and Rip Curl unify their customer data and use it to drive measurable growth. From tackling TikTok Shop duplicates to using AI for smarter segmentation, David and his team are showing what’s possible when retailers actually take control of their customer data.

Today, we’re discussing:

• How first-party data is reshaping ecommerce in a cookieless world
• The messy side of marketplaces like TikTok Shop and how to fix duplicate data
• Why the smartest retailers focus on their top 25% of customers
• Zero-party data done right (and when to ask for it)
• How Lexer is using AI to turn insights into real-time action
• What’s next for data-driven retail and where brands should focus in 2025

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