The 2025 Launch Landscape: Finding Stability in a System Under Pressure
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The 2025 Launch Landscape: Finding Stability in a System Under Pressure
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The rules of product launch are changing fast. Policy reform, payer pressure, AI adoption, and shifting system dynamics are redefining how life sciences companies prepare for market.
In this episode, Summer Atkinson sits down with Vynamic Health Industry Advisor Mindy McGrath to unpack the biggest forces impacting launches today—from accelerating decision-making to growing health system control—and how leading organizations are building agility, transparency, and value-driven strategies to stay ahead.
To learn more about how we can help your team navigate these changing landscapes, please reach out to brian.stamm@vynamic.com or ashley.stanley@vynamic.com
Podcast Tags: life sciences, product launch, market access, payer strategy, AI
Panel – Summer Atkinson, Mindy McGrath
Research & Production – Summer Atkinson, Adrea Cope
Recording & Editing – Mike Liberto, Rachel Skonecki
For additional discussion, please contact us at TrendingHealth.com.