The $2,000/Month Question Nobody Can Answer

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the “$2,000 a month question” many podiatry clinics can’t answer: how many new patients marketing actually produced last month, beyond clicks and impressions. They explain what Google Ads conversions are and why conversion counts can be misleading (e.g., a booked consult vs. a pocket dial). Jim outlines how call tracking and form tracking—using dynamic number insertion and tools like CallTrackingMetrics or CallRail—can reveal which ads, keywords, and channels generate real calls and submissions, helping clinics reallocate budget to what works.

They also cover pitfalls of relying solely on call duration, the value of reviewing call content to improve front-desk performance, and the need for HIPAA compliance, including ensuring vendors provide a signed BAA, since phone numbers and contact-form details are PHI. The episode highlights how granular tracking can uncover workflow issues (such as missed form follow-ups) that ad spend can’t fix, and ends with Jim offering a free practice visibility scorecard on the Podiatry Marketing website.

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