The £18M/Year Mushroom Brand - Space Goods | Matt Kelly | Ep.37

In this week’s podcast, we sit down with Matt Kelly, the founder of Spacegoods, one of the UK’s fastest-growing functional beverage brands that’s redefining how founders approach health, focus, and performance.

From scaling his brand to multiple 8 figures in just three years to building a loyal community around a mission-driven product, Matt’s journey is equal parts raw and real.

In this episode we get into:

• The truth about comparison, self-doubt, and why success never feels “enough”

• How he built Spacegoods into the UK’s #1 mushroom-based coffee brand

• Lessons from raising millions in funding and managing investor pressure

• Why category timing and market tailwinds matter more than hustle

• The mindset shifts that separate high performers from burnout operators

• How to scale authentically while staying grounded

• The balance between ambition and gratitude when you’re chasing growth

Matt opens up about the real mental battle behind building a fast-growing brand, and why chasing external validation will never give you peace.

If you’re an ambitious founder trying to scale without losing yourself in the process, this episode will hit deep.
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CHAPTERS:
00:00:00 – The Real Side of Success and What Really Matters
00:04:24 – From Rock Bottom to Building Space Goods
00:10:03 – The Power of Timing in Ecom Growth
00:16:12 – Turning Your Fashion Brand into a Real Business
00:21:12 – Bootstrapped vs Venture-Backed: Which Path Wins
00:26:27 – The Challenges of Being Transparent Online
00:31:01 – Running a Multi-Million Pound Brand Day-to-Day
00:35:19 – The Hidden Struggles of Scaling 10M to 30M
00:40:08 – How One Wrong Hire Can Cost Millions
00:46:02 – Growing to 18M with Retail & Expansion
00:50:11 – Email Automation & Smart Systems That Boost Profits
00:56:07 – Lessons on Happiness: Material Things vs Experiences
01:01:09 – The Family Crisis That Changed My Perspective
01:05:20 – Building a Network & Leading Like a Founder

#dubai #podcast #entrepreneur