The 10x Effect: The Force Multiplier of Leveraging Technology

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore what it really takes to achieve 10x outcomes in multifamily operations—and why technology is the only lever capable of delivering exponential results. In an industry often focused on incremental efficiency, this episode reframes technology as a force multiplier that fundamentally changes how businesses scale.

Kerry and Jimmy break down the difference between tools that assist work and platforms that replace it, explaining why true 10x gains don't come from hiring more people or layering on software. They discuss how force multipliers absorb workload, eliminate bottlenecks, and allow operations to grow without scaling headcount, cost, or risk at the same rate.

Kerry and Jimmy's Words of Wisdom: "10x doesn't come from working harder or adding more people—it comes from force multipliers that fundamentally change the operating model. When technology stops assisting work and starts absorbing it, time, cost, and complexity no longer scale together. That's when the math of the business changes, and growth becomes exponential instead of incremental."

Resources: Redefining What's Next for Innovation in Multifamily PropTech