The #1 Sales Myth that Costs Business Owners Millions

In this hard-hitting episode of The Bill Howser Podcast, Bill uncovers the single biggest misconception about sales that keeps millions of business owners broke. From his new home in Puerto Rico, Bill shares a revealing story about a “pushy” car salesman and how that experience reshaped his view of what real selling is — serving, not manipulating.

If you’ve ever hesitated to sell because you didn’t want to seem too aggressive, this episode will challenge everything you thought you knew about sales, leadership, and the ethics of persuasion. Learn why avoiding “pushiness” is actually costing your business revenue and how confidence, emotional intelligence, and belief in your product can completely transform your results.