What’s really behind underperforming Amazon ads? (Hint: It’s not your budget.) In this episode of The Amazon Strategist Show, John sits down with Noemi Bolojan, Co-Founder of Scale Wave, to unpack what truly drives—or kills—Amazon ad success in 2025 and beyond.

From the rise of AI and FOMO to the art of nailing your product’s life stage, Noemi shares battle-tested insights for Amazon sellers who want real growth—without chasing shiny objects.

Whether you're struggling with ad conversions or drowning in conflicting strategies, this episode will give you the clarity (and focus) you need.

🔑 Top Takeaways:

• Budget isn’t your problem—conversion rates are.
• Flashy tactics won’t fix a broken foundation.
• AI is powerful, but not a silver bullet for every seller.
• FOMO leads to bad marketing decisions.
• Most sellers overlook their product’s life stage.
• Hiring wrong slows you down—ask better questions.
• Great ads only work if the basics are dialed in.
• Focus and discipline outpace hustle every time.
• Ads should amplify your strengths, not mask your weaknesses.
• Long-term growth comes from mastering fundamentals.

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Connect with Noemi and Scale Wave
LinkedIn: https://www.linkedin.com/in/noemibolojan
Email: contact@scalewave.io
Website: https://scalewave.io

Youtube: https://www.youtube.com/@noemibolojan

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Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish

Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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