The #1 Mistake Solopreneurs Make With Newsletters

Ever wonder if your newsletter should be the product…or just promote the product?

I’ve been treating mine more like a magazine than a sales tool — and it’s cost me. So I sat down with Dylan Bridger, who helps course creators and coaches turn their newsletters into profit machines.

We talk about:

• The difference between a “magazine” newsletter and a “sales team” newsletter
• How to actually warm up your audience so they buy when you make an offer

But we also get into the impact becoming a new dad had on Dylan’s workflows, and a short-lived side project that taught him big lessons fast.

This conversation helped me clear up a ton of issues with my own newsletter, and I think it’ll do the same for you.

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Dylan Bridger is an email marketing expert who helps coaches and course creators increase their conversions while building stronger relationships with their lists. A full-time marketing consultant since 2021, more than 7,000 entrepreneurs follow his insights across newsletter and social media. When he's not working, you can find Dylan writing songs, goofing around with his daughter, or enjoying a nice cup of coffee.

Links

• Dylan Bridger
• Dylan on LinkedIn
• Dylan on Twitter/X
• Dead-Eyed Portraits: The Real Risk of AI Headshots
• Nathan Barry
• Kit (formerly ConvertKit)
• Ken McCarthy – Jazz on the Tube
• Beehiiv

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