Hey, it's Jordan Samuel Fleming — welcome back to That Real Estate Tech Guy!

This one is a solo episode, and I'm diving into something I just finished that I'm genuinely fired up about — a three-day Voice Accelerator Challenge we ran with over 230 real estate investors. No guest today, just me breaking down what we covered, what questions came up, and why I think most people are still thinking about AI in completely the wrong way.

We go deep into the mindset shift that has to happen before any AI implementation works, why treating agents like labor instead of software changes everything, and how we walked investors through deploying a live inbound acquisitions intake agent during the challenge. If you're curious about voice AI but still on the fence — or if you've tried it and it hasn't clicked yet — this episode is going to reframe the whole thing for you.

Episode Timeline & Highlights

[0:00] – Solo episode intro and why Jordan just ran a three-day Voice Accelerator Challenge.

[1:12] – 230+ attendees and the core questions investors had about voice AI.

[2:02] – Why Day 1 started with mindset — and why that surprised people.

[3:00] – The problem with the "AI as a tool" mentality and why it limits your results.

[4:39] – Agents vs. software: the fundamental difference in how you should think about AI.

[5:21] – What separates a real voice agent from a fancy answering service.

[5:52] – The hiring analogy: why you'd never hire a person without a role — and shouldn't hire AI that way either.

[6:54] – SmartPhone's Agent Recruitment Center and the role-based approach to AI.

[9:18] – What these agents are fully trained on: acquisitions, exit strategies, and REI methodology.

[23:06] – Hallucinations, trust, and why properly built agents don't go off the rails.

[24:11] – Why intake agents are explicitly blocked from making offers — and why that matters.

[26:40] – The compounding power of a 24/7 agent that never has a bad day.

[27:10] – What every missed call is really costing you in a high-sales business like real estate.

[27:39] – Why the acquisitions intake agent was the first role in the challenge.

[28:39] – Never miss another inbound call again — and why that changes your whole perspective.

[29:08] – What's next: running the challenge again and how to get involved.

[29:48] – How to connect with Jordan and get started with SmartPhone.

5 Key Takeaways

1. Mindset comes before implementation. If you still see AI as a tool to turn on and off, you'll never get the real value out of it.
2. Agents are labor, not software. Think roles, responsibilities, and outcomes — not features.
3. Role-based agents outperform generic ones. Trained, bounded agents with clear job descriptions produce far better results.
4. Every missed call is money left on the table. In real estate, unanswered inbound calls are one of the most expensive silent killers in your business.
5. Boundaries protect you. Agents that know what they can't do are just as important as agents that know what they can.

Links & Resources

• SmrtPhone – The only phone system and voice AI platform built for real estate investors 👉 smartmophone.io
• Voice Accelerator Challenge – Follow Jordan on Instagram, Facebook, or YouTube to get notified when the next challenge runs
• ThatRealEstateTechGuy.com – All episodes and exclusive tech discounts

Closing

If you enjoyed this episode, please follow, rate, and review That Real Estate Tech Guy. Share it with an investor who's curious about voice AI but hasn't made the leap yet — because the mindset shift is the hardest part, and this episode will help them get there.

More high-signal conversations coming next.

In this episode, I sit down with Glen Petersen from Bateman Collective, and this one turned into a full-on masterclass in digital marketing for real estate investors. Glen brings years of high-level PPC and SEO experience, including managing massive ad spend and working directly with Google — and he breaks down what’s actually happening behind the scenes in today’s marketing landscape.

We go deep into why so many investors fail before they even get started with PPC and SEO, not because the channels don’t work, but because their business isn’t ready to support the leads. We unpack the real role of data, why speed-to-lead is one of the most underrated drivers of ROI, and how AI is quietly reshaping both paid and organic search. If you’re thinking about scaling your marketing or want to stop wasting money on leads you don’t convert, this episode is packed with practical insight.

Episode Timeline & Highlights

[0:00] – Introducing Glen Petersen and Bateman Collective’s focus on PPC and SEO for real estate investors.

[3:16] – From traditional marketing to digital and why attribution changed everything.

[6:57] – Why PPC costs are rising and what’s really happening behind the scenes with Google.

[8:16] – Cost per lead vs cost per acquisition and why most investors track the wrong metric.

[9:56] – Why Bateman turns clients away who aren’t operationally ready.

[13:16] – Demand generation vs demand capture and why messaging must change.

[13:31] – Speed-to-lead and why delayed response kills deals instantly.

[15:11] – Real examples of answering leads instantly vs sending them to voicemail.

[16:27] – Tracking beyond the lead and identifying breakdowns in the funnel.

[18:16] – Using data feedback loops to improve Google’s algorithm performance.

[25:41] – How AI is accelerating SEO results faster than traditional timelines.

[26:32] – Real example of 25% of SEO revenue coming from AI-driven discovery.

[27:19] – AI ads, ChatGPT search, and the future of paid acquisition channels.

[29:39] – When investors should start PPC and SEO in their business journey.

[30:30] – Why SEO is a long-term play but creates massive ROI over time.

[34:33] – The importance of consistency in marketing and avoiding “shiny object syndrome.”

[36:11] – The 3–6 month learning phase most investors underestimate.

[36:41] – Who Bateman Collective works best with and how to get a free audit.

5 Key Takeaways

1. Your business must be ready before your marketing works. Leads are useless without systems, follow-up, and speed.
2. Speed-to-lead is everything. The first conversation often wins the deal.
3. Track beyond the lead. Revenue and conversion data matter more than cost per lead.
4. AI is accelerating search and discovery. SEO is evolving faster than ever before.
5. Consistency beats experimentation. Marketing works when you commit long enough to let it compound.

Links & Resources

• Bateman Collective – PPC, SEO, and digital marketing for real estate investors: https://batemancollective.com
• Free PPC & SEO Audit: https://get.batemancollective.com/rlp
• SmrtPhone – The only phone system built for real estate investors (5,000 free minutes)
• ThatRealEstateTechGuy.com – All episodes and exclusive tech discounts

Closing

If you enjoyed this episode, please follow, rate, and review That Real Estate Tech Guy. Share it with an investor who’s spending money on marketing but not seeing results — because most of the time, the problem isn’t the leads… it’s what happens after they come in.

More high-signal conversations coming next.

Joe started with a borrowed cassette tape course in 2000. Jenn was a middle school teacher going into debt. When they met in 2008, they began buying junkers, slowly stacking deals, and figuring out creative finance when the banks tried to cap them at ten mortgages. In 2020, Covid forced the leap to full time — and they never looked back. Today they run a thriving portfolio, a coaching community, and a life built around family and freedom. No flash. Just discipline.

Episode Timeline & Highlights

[0:00] – Introduction to Jen and Joe and what makes their story different.

[3:00] – How a teacher and a car dealership finance manager found each other and real estate.

[4:35] – Joe's first deal: $12,000 profit from a borrowed cassette tape course.

[5:52] – Building slowly with BRRRR before it had a name.

[6:12] – The 2016 turning point: banks threaten to cap mortgages, creative finance enters the picture.

[6:33] – How Covid became the catalyst to go full time.

[10:10] – Joe on why "real wealth is silent" — and why the backyard office beats the Lambo.

[12:24] – How technology enabled virtual deals during Covid — and changed everything.

[18:35] – What drove them from investors to coaches: authentic sharing and organic demand.

[22:08] – The "cheat code": Joe's deal knowledge + Jen's teaching ability = a community that actually works.

[28:42] – Why creative finance is no longer optional in today's market.

[30:04] – A current deal: turnkey house, $5,000 down, 3.25% rate, cash flowing from day one.

[31:37] – The lease option model: renters paying 20–30K upfront and multiple six-figure exits.

[32:14] – The full wealth-building path: wholesale → keep the good ones → lease option → 1031 → scale.

5 Key Takeaways

1. Creative finance is a must-have tool. Seller financing and lease options let you buy houses others can't — at prices that actually pencil out.
2. Slow and steady builds real wealth. Joe and Jenn layered knowledge and deals methodically. The foundation is what lasts.
3. The best coaches are still in the game. Their community grew because client results were real — not because of a big profile.
4. Technology removes all excuses. You can buy, manage, and close deals in states you've never visited. The barrier is mindset.
5. The lease option is an underused wealth multiplier. Big upfront deposits, strong cash flow, and 1031 exits compound fast.

Links & Resources

• Creative Finance Playbook – Free Facebook group with Q&A and deal breakdowns
• CreativeFinancePlaybook.com – Free tools to find leads and talk to sellers
• smrtPhone – The only phone system built for real estate investors (5,000 free minutes)
• ThatRealEstateTechGuy.com – All episodes and exclusive tech discounts

Closing

If this episode resonated, please follow, rate, and review That Real Estate Tech Guy — and share it with someone still waiting for the "right time" to get started.

Discipline will always beat flash.