Episodios

  • The Transformation Debrief: How Botify is Transforming SEO with AI

    The Transformation Debrief: How Botify is Transforming SEO with AI
    Nov 9 2022
    To deliver for its customers, Botify continues to reinvent how companies perform SEO. From those early days of the manual indexing of websites to the eras of keyword stuffing and anchor links, Botify is changing the landscape of optimization. In this extended conversation of The Transformation Debrief, Chris Hood, Digital Strategist at Google Cloud, hosts Pierre Couzy, Chief Technology Officer at Botify, and Robert Rothschild, Chief Marketing Officer at Botify, to discuss how they are helping drive more traffic and revenue with machine learning and artificial intelligence to reinvent how companies perform SEO.
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    43 m
  • The Transformation Debrief: Smarter Insurance on the Cloud with CNA

    The Transformation Debrief: Smarter Insurance on the Cloud with CNA
    Oct 27 2022
    CNA has a 120-year history of providing property and casualty insurance for U.S. customers. It turned to Google Cloud to modernize its analytics, consolidate data management, and deliver better decision-making tools for agents and executives. In this episode of The Transformation Debrief, Chris Hood, host of Google Cloud's That Digital Show, talks with two CNA executives — Rich Wein, a vice president and actuary, and Santosh Bardwaj, senior vice president for data and analytics — about the company's journey to the cloud and the effects it is having on business operations and the CNA corporate culture.
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    32 m
  • The Transformation Debrief: Reinventing the Fan Experience with Major League Baseball

    The Transformation Debrief: Reinventing the Fan Experience with Major League Baseball
    Oct 9 2022
    Baseball is a game that can be enjoyed in a variety of ways. Some fans, like season ticket holders, primarily engage by attending live games at the stadium. For others, the game is ubiquitous on their television, smartphone screens, or tablets throughout summer afternoons and evenings. Some people like getting deep into the massive world of advanced statistics, watching analysts on the web and TV, or reading sports reporters' daily stories. In this episode, Chris Hood is joined by Anil Jain, Managing Director for Media and Entertainment at Google Cloud, and Truman Boyes, Senior Vice President, Technology Infrastructure at Major League Baseball, to take a behind-the-plate look at how data is leveraged to create deeper insights to improve the game and help make baseball consumable by fans in exciting new ways.
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    31 m
  • Delivering Production Ready Industry Solutions with Google Cloud

    Delivering Production Ready Industry Solutions with Google Cloud
    Oct 4 2022
    Organizations are driving the complete transformation of their business by inventing new ways to accomplish their objectives using the cloud, from making core processes more efficient to improving how they reach and better serve their customers to achieving insights through data that fuel innovation. In today's continuously evolving digital world, it is increasingly critical to adapt to changing consumer demands and market trends as quickly as possible. Whatever your industry's challenge or use case, Google Cloud solutions can help improve efficiency and agility, reduce cost, participate in new business models, and capture new market opportunities. In this episode, Chris Hood sits with Umesh Vemuri, VP of Global Strategic Customers & Industries at Google, to discuss how customers can quickly implement cloud solutions to generate business value.
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    33 m
  • How ShareChat entertains 400M users with compelling multimedia content in over 15 regional languages

    How ShareChat entertains 400M users with compelling multimedia content in over 15 regional languages
    Sep 26 2022
    In this episode, we hear from Amit Zunjarwad, Chief Product Officer at ShareChat and Moj, about India’s home-grown social platforms that have more than 400 million monthly active users. The availability of affordable high-speed internet has encouraged the growth of video consumption in India. With that, ShareChat, India’s leading multilingual social media platform with 180M MAUs, and Moj, India’s biggest short video platform with close to 300M MAUs, have positioned themselves as the leading social media platforms in the country that focus on supporting content creators and consumers across different regions and languages. Amit talks about the creative economy and how content creators can drive social conversations and connect people across different parts of India, in 15 different languages. He also shares his strategy for growth, and plans that include turning ShareChat and Moj into a modern advertising platform through bite-sized content on the go. With concepts like virtual gifting where people can buy and send virtual gifts to content creators already in place, learn how the brand is boosting the Indian ecommerce industry while shaping the next generation of consumers.
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    24 m
  • How Korean Air Pivoted to New Ways of Working and Customer Expectations in Travel

    How Korean Air Pivoted to New Ways of Working and Customer Expectations in Travel
    Sep 26 2022
    The Covid-19 pandemic impacted many businesses, but the airline industry was perhaps one of the most affected. With travel bans that took place almost overnight, travel and transportation companies had to rethink and restrategize their business plans. In this episode, Theo chats with Kenneth Chang, Executive Vice President and Chief Marketing Officer at Korean Air, on how a business of 53 years had to pivot from its traditional ways to navigate the pandemic. Chang takes us through the challenges the airline faced, and how they leveraged technology to support quick decision-making that enabled the business to pivot quickly in turbulent times, taking advantage of the new opportunities presented to them during the pandemic. As a leader with foresight, Chang also shares how he instilled change management from an organizational viewpoint, building trust among employees. Keeping to the company's environmental values, we hear about the airline's green initiative, and how they are bringing in more fuel-efficient planes, steering away from the bigger is better mindset. But one of the most exciting things to look out for in the company's digital transformation journey is in the way they are looking to leverage the large pool of customer data, analyzing them to improve customer service. From building an app that gets employees their meals on time, to one that can help passengers track their luggage in transit, listen in to find out how the airline is innovating as it prepares for the future of travel in this post-pandemic season.
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    24 m
  • The Transformation Debrief: Reinventing Omnichannel Retail at Ulta Beauty

    The Transformation Debrief: Reinventing Omnichannel Retail at Ulta Beauty
    Sep 18 2022
    Ulta Beauty is now the largest beauty retailer in the United States, carrying more than 25,000 products from 500 established and emerging beauty brands, including Ulta Beauty's own private label. Despite many traditional retailers being faced with fierce competition, razor-thin margins, and declining sales, Ulta Beauty is still setting trends and producing fresh takes on what it means to be a beauty purveyor. Today, the company is trying on new digital offerings and cloud-enabled tools to deliver a vast array of personalized experiences and transform how shoppers buy and discover beauty yet again. On this episode, we continue our transformation series with Prama Bhatt, Ulta Beauty’s chief digital officer, to discuss the work her team is doing, and how they think through different perspectives and lenses to drive innovation.
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    33 m
  • Creating endless gaming adventures for players with XD's TapTap

    Creating endless gaming adventures for players with XD's TapTap
    Sep 12 2022
    In this episode, Theo speaks with ex-Googler, Dr. Jiang Hong, Head of TapTap Developer Services, and Founder of LeanCloud, which was acquired by gaming company XD Inc. Dr. Jiang shares his thoughts on the unique gaming market in China, and how XD, as the holding company of Asia’s largest game marketplace TapTap, is looking to help build a better game developer community in the industry. When it comes to the gaming community, understanding what players want in each market is key to growth, and Dr. Jiang discusses what factors support the success of Asian games in overseas markets. He talks about XD TapTap’s vision for global expansion, as well as the misconceptions and the opportunities that lie within the gaming world. Listen in to learn about his personal journey in the entrepreneurial world, the challenges that XD TapTap has overcome in its journey to success, and what he hopes for the future of game development and gaming.
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    29 m
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