Texting Donors and Building Omnichannel Fundraising with Wendy Husman #39
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Texting Donors and Building Omnichannel Fundraising with Wendy Husman #39
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In this episode of Print to Pixel, Dennis Kelly speaks with Wendy Marinaccio Husman, Vice President at Mal Warwick Donordigital, about the intersection of omnichannel marketing and nonprofit fundraising. They explore Wendy's journey in the nonprofit sector, the rise of peer-to-peer texting as a fundraising tool, and the importance of integrating various marketing channels, including direct mail and digital strategies, to enhance donor engagement and retention.
Wendy shares insights on implementing effective texting programs, the significance of personalization, and the evolving landscape of fundraising in the digital age.
Chapters:
- 00:00 - Intro
- 02:25 - Wendy's Journey in Nonprofit Fundraising
- 08:45 - Exploring Peer-to-Peer Texting
- 16:24 - Implementing Texting Programs for Nonprofits
- 28:54 - The Role of Direct Mail in Omnichannel Strategies
- 40:57 - Future of Peer-to-Peer Texting and Best Practices
- 43:05 - Get in Touch with Wendy
Get in Touch with Wendy:
Wendy's Email - whusman@mwdagency.com
Mal Warwick Donordigital Website
2025 Bridge Conference
Mentions:
Evan Tighe
Kate Mucci
Companies/Organizations:
Student Conservation Association
Semper Virens Fund
Trust for Public Land
NTEN
Great Small Works