Tenacity with Sonia C. Podcast Por Sonia Couto arte de portada

Tenacity with Sonia C.

Tenacity with Sonia C.

De: Sonia Couto
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Tenacity With Sonia C is a podcast for startups, entrepreneurs, founders, and operators who want honest conversations about building, scaling, and leading real companies.

These are practical lessons from people who’ve actually built and grown businesses, not just talked about them.

Behind every success are messy decisions, setbacks, pivots, and moments where everything almost fell apart. Sonia sits down with experienced founders and CEOs to unpack what really happens behind the scenes, the hard calls, the failures, the rebuilds, and the lessons learned along the way.

No fluff. No motivational speeches. No personal brand pitches.

Just real experience and actionable takeaways you can apply to your business and life

What You’ll Hear

Operator-level conversations: no cliches, no exaggerations, just real business.

Unfiltered lessons from founders: wins, losses, pivots, rebuilds and scaling.

Product, leadership & growth insights: what actually moves companies forward.

Honest talk on resilience: the realities of building businesses that last.

If you want depth, clarity, and real founder wisdom, you're in the right place.

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Episodios
  • Why Most Startups Fail: The Founder Mistakes No One Warns You About with Andrew Ackerman
    Mar 12 2026

    Most startups don’t fail because founders lack ambition.

    They fail because founders build in a vacuum, avoid the real problem, and keep operating at the wrong level for the stage of the company.

    In this episode of Tenacity with Sonia C, Sonia sits down with startup founder, investor, and author Andrew Ackerman, who has built multiple companies and invested in more than 70 early-stage startups.

    Andrew shares the patterns he sees repeatedly across founders, the mistakes that quietly kill startups, and the habits that separate companies that survive from those that disappear.

    One of the biggest misconceptions founders have is that building a startup is about big ideas and innovation. In reality, most founders spend the majority of their time doing whatever needs to be done just to keep the business moving forward.

    Throughout the conversation, Andrew breaks down the practical lessons founders usually learn the hard way, including why startups should test ideas before building, how to identify real customer problems, and the signals investors look for when deciding whether to back a founder.

    Sonia and Andrew also explore the realities of scaling a company, the pressure founders face as teams grow, and how leaders must evolve their skills at every stage of the startup journey.

    This episode is a reminder that building a company isn't about avoiding mistakes, it's about recognizing signals early, learning quickly, and adapting before time and capital run out.

    If you're building a startup, launching a product, or trying to turn an idea into a real business, this conversation offers insights that could save founders months, or even years, of costly mistakes.

    In This Episode You’ll Learn

    • Why founders should test ideas before building products

    • The most common mistakes first-time founders make

    • How investors evaluate startup founders

    • Why coachability is one of the biggest signals of success

    • The importance of customer discovery in startup growth

    • How founders transition from operator to CEO

    • Why founders must constantly learn new skills as companies scale

    • How to identify real problems vs surface-level startup challenges

    Subscribe to Tenacity with Sonia C for conversations with founders and leaders building real companies and sharing the lessons they learned along the way.



    Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations

    Advertising Inquiries: https://redcircle.com/brands
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    53 m
  • When the Safe Path Feels Heavy with Jason VanDevere
    Mar 5 2026

    Many founders don’t start from nothing, they start from expectation.

    In this episode of Tenacity with Sonia C, Sonia sits down with entrepreneur Jason Vanderveer, who made the unconventional decision to walk away from taking over his family’s multi-million dollar auto dealership business in order to build something of his own.

    Instead of stepping into a guaranteed leadership role, Jason started from scratch with an idea he developed in his basement, a productivity planner designed around how high performers actually set and track goals. That experiment eventually grew into a seven-figure product business, a community of more than 40,000 customers, and a 35-unit real estate portfolio.

    But the real conversation isn’t about planners or productivity.

    It’s about the moment founders face when the safe path starts to feel heavy, and the cost of staying aligned with expectations outweighs the risk of leaving.

    In this episode, Sonia and Jason discuss:

    • Why some founders inherit opportunity but still feel misaligned

    • The internal pressure of turning down a family legacy business

    • The painful focus group that almost killed Jason’s first product

    • Why most entrepreneurs chase “easy money” instead of meaningful work

    • The Triple L Framework Jason uses to evaluate business ideas

    • Why clarity about the life you want matters more than the business you build

    • How founders accidentally recreate the same burnout they tried to escape

    • The role dreaming, discipline, and boundaries play in sustainable entrepreneurship

    This conversation is for entrepreneurs, founders, CEOs, and operators who are navigating difficult decisions about career direction, business alignment, and long-term leadership.

    If you’ve ever questioned whether the path you’re on is actually yours, this episode will resonate.



    Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations

    Advertising Inquiries: https://redcircle.com/brands
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    31 m
  • The Launch Playbook for Founders Who Expect a Traffic Spike with Michael Dodworth
    Feb 24 2026

    If you’re building something worth attention, you need to be ready for the spike.

    In this episode of Tenacity with Sonia C., Sonia sits down with Michael Dodsworth, a product leader who has spent two decades operating in high-pressure launch environments at companies like Salesforce and Optimizely, as well as in live event ticketing, where millions show up at once.

    This conversation isn’t about tickets.

    It’s about what happens when:

    • Your product goes viral
    • 3 million people hit your site at once
    • Bots flood your checkout
    • You oversell
    • Your team panics
    • And social media is watching

    Michael breaks down what actually fails first during a launch meltdown, why most companies are underprepared for spiky demand, and the systems founders should build before scaling attention.

    Sonia brings it back to what matters most: leadership under pressure, resilience when things break, and why calm founders win.

    If you’re planning:

    • A product drop
    • A Black Friday launch
    • An influencer collaboration
    • A waitlist release
    • Or your first viral campaign

    This episode is your pre-flight checklist.

    Because going viral isn’t the goal. Staying up is.



    Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations

    Advertising Inquiries: https://redcircle.com/brands
    Más Menos
    34 m
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