The music industry is panicking about AI in 2025, and I get it. But before we spiral, let's look at history. In this episode, I break down the "Quartz Crisis" of the 1970s—when Swiss watchmakers faced extinction from cheaper, more accurate Japanese technology—and how they not only survived but thrived by doubling down on craft and human artistry.

The parallels to Nashville's songwriting community are striking. AI can churn out background music and sync tracks, but it can't replicate the human stories, the cultural legacy, or the one-of-one artistry that makes music matter.

In this episode:
• The Swiss watch industry's comeback strategy and what songwriters can learn from it
• Why derivative music is most at risk (and how to avoid making it)
• The case for treating music like treasure, not content
• 3 things new artists should focus on to AI-proof their careers

If you're a songwriter, artist, or just someone who cares about the future of music, this one's for you.

📧 Email me: troycartwright.music@gmail.com
📝 Read more on my Substack: Letters to Myself

New Episodes every Tuesday.

Find the host Troy Cartwright on Twitter, Instagram.

Social Channels for Ten Year Town:

Youtube

Facebook

Instagram

Twitter

TikTok

This podcast was produced by Ben VanMaarth.

Intro and Outro music for this episode was composed by Troy Cartwright, Monty Criswell, and Derek George. It is called "Same" and you can listen to it in it's entirety here.

Additional music for this episode was composed by Thomas Ventura.

Artwork design by Brad Vetter.

Creative Direction by Mary Lucille Noah.

Tom Douglas is an ACM Award-Winning and Grammy nominated songwriter signed to Sony Music Publishing. Tom has had his songs cut by many legendary artists including Tim McGraw, Lady A, Keith Urban, Eric Church, and more. His song “The House That Built Me,” recorded by Miranda Lambert, went on to win the Song of the Decade Award at the Academy of Country Music Awards.

On this episode, Tom shares his journey, from moving to Nashville two different times, to having his first Number 1 be a solo-write, how he stays inspired, and much more.

#countrymusic #tomdouglas #mirandalambert #musiccomposition #songwrtiing

New Episodes every Tuesday.

Find the host Troy Cartwright on Twitter, Instagram.

Social Channels for Ten Year Town:

Youtube

Facebook

Instagram

Twitter

TikTok

This podcast was produced by Ben VanMaarth.

Intro and Outro music for this episode was composed by Troy Cartwright, Monty Criswell, and Derek George. It is called "Same" and you can listen to it in it's entirety here.

Additional music for this episode was composed by Thomas Ventura.

Artwork design by Brad Vetter.

Creative Direction by Mary Lucille Noah.

Hayes Carll is a Grammy-nominated singer-songwriter originally from The Woodlands, Texas. He has written and recorded multiple albums, including KMAG YOYO, Lovers and Leavers, and Trouble In Mind. The 2010 film Country Strong featured his song “Hard Out Here,” and artists like Kenny Chesney, Lee Ann Womack, and Brothers Osborne have recorded his work. His song “Chances Are” was nominated for Best Country Song at the 2016 Grammy Awards.

In this episode, we discuss Hayes’ upbringing, how his time in Crystal Beach helped shape him, the influence of songwriters like Ray Wylie Hubbard on his career, and many other stops along the way.

--------------------------------------------------

This episode is also sponsored by The Graphic Guitar Guys. They create eye-catching custom guitar wraps for some of the biggest artists and festivals in the music industry. Their work is perfect for adding a unique touch to album pre-sale bundles or VIP package items—check them out and discover how they can transform a guitar into a show-stopping work of art.

---------------------------------------------------

Troy Cartwright is a Nashville-based artist and songwriter originally from Dallas, Texas. His songs have collectively garnered hundreds of millions of streams, and he is currently signed to Big Machine Music for publishing. Cartwright has written songs recorded by Cody Johnson, Nickelback, Ryan Hurd, Josh Abbott Band, and has upcoming cuts with several A-list artists.

#hayescarll #Songwriter #TenYearTownPodcast #TroyCartwright #TexasCountry #Americana #SingerSongwriter #FolkMusic #CrystalBeach #Galveston #TheWoodlands #OldQuarterAcousticCafe #TexasMusicRevolution #KHYI #LostHighwayRecords #RayWylieHubbard #DrunkenPoetsDream #TroubleInMind #LittleRockAlbum #ChancesAre #DownTheRoadTonight #JimmyBuffett #BobDylan #WillieNelson #TownesVanZandt #JohnPrine #SongwritingProcess #CreativeOutput #CoWriting #MusicCareerAdvice

New Episodes every Tuesday.

Find the host Troy Cartwright on Twitter, Instagram.

Social Channels for Ten Year Town:

Youtube

Facebook

Instagram

Twitter

TikTok

This podcast was produced by Ben VanMaarth.

Intro and Outro music for this episode was composed by Troy Cartwright, Monty Criswell, and Derek George. It is called "Same" and you can listen to it in it's entirety here.

Additional music for this episode was composed by Thomas Ventura.

Artwork design by Brad Vetter.

Creative Direction by Mary Lucille Noah.