Telling the Story About the Snacks C-Stores Sell - Episode 522

What separates a successful snack from the pack? Storytelling can be effective and important to sustaining a brand.

Hosted by:

Jeff Lenard

About our Guest:

Jason Liebig, Brand History Expert, Television Host

Jason is a noted brand historian, consultant, television personality and speaker, known for his deep knowledge of consumer brands and behavior. In demand for his unique perspective and captivating storytelling, he's often referred to as "The Indiana Jones of Brands" due to his extensive archive and collection of vintage brand packaging, numbering at over 100,000 pieces.