Kicking off a new season of Tech Connects, our new host Paul Farnsworth sits down with Amy Thibodeau, Chief Design Officer at Gusto, a platform that helps over 400,000 small businesses manage payroll, benefits, and HR functions. Amy leads product design, user research, content design, and brand design teams, giving her a comprehensive view of how AI is reshaping creative work across organizations.

We explore how AI is transforming design and creative roles—not by replacing human designers, but by accelerating workflows and blurring traditional job boundaries. Amy explains how AI serves as a "sidekick" that handles time-consuming tasks like research transcription and theme analysis, while enabling designers to focus on higher-value creative work. She discusses the emergence of "design engineers" and why traditional career swim lanes are disappearing as collaboration becomes more fluid.

Here are some quick takeaways from this discussion for tech professionals navigating AI's impact on creative and collaborative work:

Embrace AI as a Workflow Accelerator, Not a Replacement: AI excels at handling tedious, non-creative tasks like transcribing user research, analyzing themes, and creating rapid prototypes. This frees up human creative energy for problem-solving, customer empathy, and strategic thinking. Focus on identifying which parts of your workflow can be automated versus which require human insight and creativity.

Develop Cross-Functional Skills to Stay Relevant: Traditional role boundaries are dissolving as AI tools make it easier for designers to code, product managers to prototype, and teams to collaborate more fluidly. Invest in learning complementary skills outside your primary discipline—whether that's basic coding, research methods, or business strategy—to increase your versatility and value.

Prioritize Curiosity and Adaptability Over Credentials: When hiring or developing your career, demonstrate active engagement with new tools and approaches rather than relying solely on traditional qualifications. The pace of change means that specific tool expertise becomes obsolete quickly, but curiosity, learning agility, and willingness to experiment remain valuable across technological shifts.

Cultivate "Taste" and Customer-Centric Judgment: As AI democratizes creation, the ability to distinguish good work from mediocre output becomes increasingly valuable. Develop deep empathy for end users, understand business context, and build the judgment to evaluate whether AI-generated work truly solves customer problems. This human discernment represents a sustainable competitive advantage in an AI-abundant world.

There was a lot more in this episode, of course, so listen in. Thank you for joining us—and remember, Dice is your best resource to find and hire the tech talent you need to fill your open roles, and for tech pros, the best place to grow your tech career.

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Our guest on 'Tech Connects' is Scott Brighton, CEO of Bonterra, a software company focused on social good that helps nonprofits raise money, manage donor relationships, and report on impact outcomes while connecting them with funders looking to give money away.

We explore how AI is transforming the nonprofit sector—an area where efficiency demands are actually more intense than in for-profit companies. Scott explains how nonprofits operate under extreme constraints and why agentic AI represents a crucial breakthrough for organizations that can't afford additional staff but desperately need expanded capacity.

Here are some quick takeaways from this discussion for tech professionals working with AI or considering nonprofit sector applications:

Recognize Efficiency Imperatives in Mission-Driven Organizations: Nonprofits typically operate with just 20% overhead—equivalent to an 80% profit margin in for-profit terms. This creates urgent need for AI solutions that amplify human capacity rather than simply optimizing existing processes. Understanding these extreme efficiency requirements can inform how you design and implement AI systems for resource-constrained organizations.

Focus on Agentic AI for Capacity Amplification: The future lies in agentic AI systems that handle complete workflows independently, like researching and writing grant applications or managing donor relationships across multiple channels. These systems essentially create "new team members" for organizations that can't hire additional staff, representing a shift from task automation to organizational capacity expansion.

Address Data Challenges Through Strategic Partnerships: Smaller organizations often lack robust datasets needed for effective AI implementation. Rather than building from scratch, partnering with platforms that aggregate data across many similar organizations can provide immediate value while allowing entities to build their own datasets over time. Consider collaborative approaches to unlock AI benefits for traditionally underserved sectors.

Champion Transparent and Ethical AI Implementation: Organizations focused on social good are particularly concerned about AI transparency and bias removal due to their mission-driven nature and lower technical sophistication. Developing AI solutions that prioritize explainability and ethical considerations from the ground up will become increasingly valuable as AI adoption spreads to sectors where trust and transparency are paramount.

There was a lot more in this episode, of course, so listen in. Thank you for joining us—and remember, Dice is your best resource to find and hire the tech talent you need to fill your open roles, and for tech pros, the best place to grow your tech career.

Hosted on Acast. See acast.com/privacy for more information.

Our guest on 'Tech Connects' is Dr. Rebecca Swift, Senior Vice President of Creative at Getty Images, which provides licensed visual content to businesses worldwide. Rebecca oversees Getty's creative team that works with photographers, filmmakers, and visual researchers to understand market trends and guide their community of over half a billion creators.

We explore how AI-generated imagery is reshaping visual content and what this means for tech professionals and creative businesses. Rebecca shares insights about the rapid shift in public perception of AI content, legal challenges, and how the creative industry is adapting.

Here are some quick takeaways from this discussion for tech professionals working with visual content or AI tools:

Understand the Trust Factor in AI Content: Consumer excitement about AI imagery has shifted to widespread distrust due to deepfakes and misleading content. Trust is fundamental to brand relationships, so factor consumer sentiment into AI content decisions. Many consumers now prefer verified authentic imagery over AI-generated alternatives.

Navigate the Legal Complexities: AI-generated images can't be copyrighted, only prompts can be protected. Many AI tools use web-scraped content without proper licensing, creating IP infringement risks. Work with services that provide legal safeguards rather than open-source tools that may expose your organization to liability.

Use AI for Modification, Not Pure Generation: AI excels at modifying existing content and creating iterations for marketing campaigns rather than generating entirely new authentic imagery. Becoming skilled at AI prompting requires significant time investment and is a distinct skill from traditional creative work.

Leverage Authenticity as Competitive Advantage: As AI content becomes common, there's growing demand for authentic, locally-sourced content that captures current realities missing from AI training datasets. Areas like remote work culture and sustainability present opportunities for genuine human creativity.

There was a lot more in this episode, of course, so listen in. Thank you for joining us—and remember, Dice is your best resource to find and hire the tech talent you need to fill your open roles, and for tech pros, the best place to grow your tech career.

Hosted on Acast. See acast.com/privacy for more information.