The conversation explores the question of whether to lead with problems or results when selling coaching services. Yannick and Siwash discuss the effectiveness of selling a solution to a problem and the alignment with positive psychology. They also explore the power of leading with a vision and inspiring clients to move towards their desired outcomes. The conversation delves into the different approaches of being a painkiller or a vitamin, and the importance of choosing the type of clients and work that align with one's values. The hosts also discuss the five stages of awareness and how to create content for each stage. The conversation concludes by emphasizing the importance of finding a marketing frequency that works for each coach.

Takeaways

• Selling a solution to a problem can be effective, but it may not align with positive psychology and the desire to inspire clients towards their dreams and aspirations.
• Leading with a vision and focusing on the desired outcome can be more powerful and impactful in the long run.
• There is no one right way to sell coaching services, and it depends on the type of clients and work that align with one's values and goals.
• Understanding the five stages of awareness (unaware, problem aware, solution aware, product aware, and most aware) can help in creating targeted marketing content for different stages of the customer journey.
• Finding a marketing frequency that works for each individual is important, and it is not necessary to constantly create new content but rather focus on creating valuable and impactful content.

Chapters

00:00 Introduction and Question
01:09 Selling with Problem Focus
02:07 Positive Psychology and Vision Focus
03:04 Tapping into Positive Experiences
04:28 Combining Problem and Vision Focus
05:03 Being the Painkiller or the Vitamin
06:29 Choosing the Type of Clients and Work
07:39 Different Approaches for Different Coaches
08:13 Focusing on the Desired Outcome
09:46 Leading with Vision and Meaning
11:24 Long-Term Impact and Lifelong Work
13:09 The Five Stages of Awareness
15:18 Creating Content for Different Stages
20:40 Inviting People to Take the Journey
25:02 Choosing the Frequency of Marketing
26:24 Conclusion

____
If you'd like to stay up to date with new episodes, continue the conversation or generally support what we do:

• Send us your question: http://bit.ly/talkingaboutcoaching
• Sign up to our mailing list (no spam, no sales, just a quick shout about new episodes): https://mailchi.mp/afc10fc74492/talkingaboutcoaching
• Watch us on YouTube: https://www.youtube.com/channel/UCG2cC6sgHdLuhBdRqxQNPYg
• Listen to and download all episodes: http://talkingaboutcoaching.buzzsprout.com/
• Like our Facebook page: http://fb.me/TalkingAboutCoaching
• Join our Facebook community: https://www.facebook.com/groups/3023068731067611/
• Support the show on Patreon

Support the Show.

In this conversation, Siawash and Yannick discuss the question of whether holding space is enough to create results in coaching. They explore the importance of holding space and being fully present as a coach, as well as the practice of holding space effectively. They also discuss the balance between doing less and doing more in coaching, and the role of action and intervention. The conversation delves into different philosophies on intervention and the importance of including the client in the decision-making process. The episode concludes with a reflection on the coach's motivations and the different perspectives on coaching.

Takeaways
Holding space is an essential aspect of coaching, allowing clients to do their best thinking and tune into themselves.
Doing less can often be more effective in coaching, as it allows clients to tap into their own resources and find their own answers.
Intervention and action can be valuable in coaching, but it is important to consider the client's needs and preferences.
Including the client in the decision-making process and checking in with them regularly can help ensure that the coaching is aligned with their goals and expectations.

Chapters

00:00 Introduction
00:49 The Importance of Holding Space
03:20 The Practice of Holding Space
05:17 Doing Less is Doing More
06:40 The Role of Action and Intervention
08:08 The Power of Asking Questions
09:34 Adapting to the Client's Needs
11:00 Different Philosophies on Intervention
12:14 Making Decisions as a Coach
14:08 The Client's Expectations
15:12 Including the Client in the Process
17:11 Reflecting on the Coaching Session
18:39 Exploring the Coach's Motivations
19:36 The Coach-Client Partnership
21:38 Different Perspectives on Coaching
22:12 Conclusion

____
If you'd like to stay up to date with new episodes, continue the conversation or generally support what we do:

• Send us your question: http://bit.ly/talkingaboutcoaching
• Sign up to our mailing list (no spam, no sales, just a quick shout about new episodes): https://mailchi.mp/afc10fc74492/talkingaboutcoaching
• Watch us on YouTube: https://www.youtube.com/channel/UCG2cC6sgHdLuhBdRqxQNPYg
• Listen to and download all episodes: http://talkingaboutcoaching.buzzsprout.com/
• Like our Facebook page: http://fb.me/TalkingAboutCoaching
• Join our Facebook community: https://www.facebook.com/groups/3023068731067611/
• Support the show on Patreon

Support the Show.

The question of how far coaches can go is an increasingly pertinent one. The limits and boundaries around what coaching is and can be quite blurry. In today’s episode of talking about coaching our resident coaches Yannick, Siawash and Nicki discuss whether coaching is the right approach to support someone who’s lost a loved one, or grieving some other significant loss or ending, or whether that sort of work is best left to a therapist.

The episode with grief coaching expert Julia Menaul that Yannick referenced can be found at https://www.youtube.com/watch?v=GDweULQZqEg&list=PLEK9UENWT66CUcOyiLjUuEZ6281D6A47M&index=31&t=10s&pp=gAQBiAQB

See also:
Episode 08 - What if my coaching client needs therapy?

_____
If you'd like to stay up to date with new episodes, continue the conversation or generally support what we do:

• Send us your question: http://bit.ly/talkingaboutcoaching
• Sign up to our mailing list (no spam, no sales, just a quick shout about new episodes): https://mailchi.mp/afc10fc74492/talkingaboutcoaching
• Watch us on YouTube: https://www.youtube.com/channel/UCG2cC6sgHdLuhBdRqxQNPYg
• Listen to and download all episodes: http://talkingaboutcoaching.buzzsprout.com/
• Like our Facebook page: http://fb.me/TalkingAboutCoaching
• Join our Facebook community: https://www.facebook.com/groups/3023068731067611/
• Support the show on Patreon

Support the Show.