Talking Behind-The-Scenes Magic & Fashion's Digital Future with Sofia Corti Maderna from KCD

In this week’s episode of Talking Fashion, Georgia sits down with PR powerhouse Sofia Corti Maderna, Digital Director at KCD, for an insider’s look at the world of fashion and public relations. From her early influences to her rise from internships to a leading role at one of the industry’s top agencies, Sofia shares the moments that shaped her career. They dive into the evolution of influencer marketing, the art of crafting unforgettable fashion week events, and the delicate balance of navigating talent dynamics. Sofia takes us behind the scenes of fashion’s most iconic moments, exploring how digital storytelling and influencer partnerships have transformed the industry. Along the way, she offers candid advice for aspiring PR professionals and emphasizes the importance of continuous learning in a fast-changing landscape. Tune in for a conversation that’s equal parts inspiring, insightful, and full of the kind of behind-the-scenes stories you won’t find anywhere else.