As more retailers and other consumer-facing companies look to offer customer loyalty payment cards with rewards and easier shopping experiences, the co-branded card company Imprint seeks to simplify that process and offer it to a broader range of companies. In this episode Daragh Murphy, cofounder and CEO of Imprint, speaks with McKinsey partner and payments industry expert Roshan Varadarajan. Imprint was started with backing by Thrive Capital, whose partner Gaurav Ahuja also is a cofounder and serves as chair of Imprint. In this interview, Murphy discusses how the company got its start, why building their tech stack from scratch was important, and the future of co-branded credit cards.

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The fraud and financial-crime prevention company’s machine-learning approach uses adaptive behavioral analytics to identify and root out improper payments.

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One of the key challenges finance departments face is connecting the various bits of data generated when money moves into or out of the business. This is especially true for small and midsize businesses. Although a profusion of digital payments providers has cropped up to help such companies, many systems generating data from money movement don’t talk to a company’s other systems—at least not well. In this episode of Talking Banking Matters, McKinsey payments sector leader Roshan Varadarajan speaks with Cosmin Pitigoi, CFO of Flywire, which offers a digital payment system has along with software integrations for linking payments to companies’ other systems.

Related insights

Global payments in 2024: Simpler interfaces, complex reality
Unlocking value from technology in banking: An investor lens
Extracting value from AI in banking: Rewiring the enterprise
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Follow our banking and payments sector insights: Talking Banking Matters

Read our Financial services blog: Banking & Securities Matters

Discover our latest insights with our LinkedIn community of 9,000+ financial services professionals: McKinsey Financial Services

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