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What does an Athletic Director actually do? If your first thought is “schedule games and unlock the gym,” this episode is going to open your eyes.

In this deep-dive solo episode, Coach Sullivan pulls back the curtain on one of the most misunderstood roles in education and athletics: the high school Athletic Director. From balancing budgets to managing facilities, handling parent concerns, supporting coaches, enforcing compliance, and dealing with last-minute emergencies—this isn’t a job for the faint of heart.

Coach Sullivan walks listeners through the real responsibilities of the AD role, weaving in personal insight, national statistics, and stories from the field. Whether you're a parent, coach, school admin, or just curious about what happens behind the scenes in school sports, this episode will give you a whole new level of respect for the person behind the whistle—and the clipboard, the walkie-talkie, the AED, the budget spreadsheet, and about 17 other things.

🎯 What You’ll Learn in This Episode:

• Why scheduling isn’t just a calendar task—it’s a strategic balancing act
• The reality of athletic budgets, and how ADs stretch every dollar
• How ADs navigate parent concerns, drama, and expectations
• Why facilities management is one of the most overlooked stressors
• The legal and compliance duties every AD carries (and how they stay on top of it)
• How hiring and mentoring coaches shapes the culture of an entire program
• The truth about stress, work-life balance, and why ADs burn out
• And what “All Duties, All Day” really looks like in practice

💬 Featuring quotes from:
– Doug Ute, Executive Director, OHSAA
– Survey data from NFHS, NIAAA, Coach & A.D. Magazine
– Insights from Coach Sullivan’s years in the trenches

If you’re a parent wondering why the AD hasn’t returned your call at 6:30 p.m. on game night, a coach looking to understand your AD better, or an aspiring administrator trying to grasp what this job really is—this episode is for you.

📢 Don’t forget to subscribe to Talkin’ with the AD and visit BetterYouthCoaching.com for more resources and tools to support coaches, parents, and athletes.

🎧 Listen now to gain a behind-the-scenes perspective of school sports you’ll never forget.
#AthleticDirector #HighSchoolSports #BetterYouthCoaching #SportsLeadership #CoachLife #AthleticAdmin #NFHS #YouthSports #ParentEducation #TalkinWithTheAD

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Better Youth Coaching
Mission is to improve amateur sports through education of parents, coaches, and athletes

Better Youth Coaching
Mission is to improve amateur sports through education of parents, coaches, and athletes

Support the show

Visit betteryouthcoaching.com - information for parents, coaches, and athletes.

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In this 15-minute solo episode, Coach Morgan Sullivan breaks down one of the most overlooked but critical factors in the college recruiting process: your athlete’s social media presence. With insights drawn from real conversations with college coaches, national surveys, and personal experience, this episode explores how Twitter, Instagram, TikTok, and YouTube can either open doors—or close them.

You'll learn:

• Why 90% of college coaches monitor social media
• Red flags that immediately turn recruiters away
• What athletes should be posting to stand out
• Platform-specific tips for building a professional online brand
• How parents can support (without sabotaging) the recruiting journey

Whether your athlete dreams of D1 scholarships or just wants to make a roster, this episode is packed with actionable tips to help them stand out—in all the right ways.

👉 Visit BetterYouthCoaching.com for bonus recruiting tools and free downloads.

#recruiting #youthsports #highschoolsports #socialmedia #collegeathletics #TalkinWithTheAD

Welcome to Talkin' with the AD!

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Better Youth Coaching
Mission is to improve amateur sports through education of parents, coaches, and athletes

Better Youth Coaching
Mission is to improve amateur sports through education of parents, coaches, and athletes

Support the show

Visit betteryouthcoaching.com - information for parents, coaches, and athletes.

SOCIALS

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Thinking about travel sports for your kid? Before you commit to that club soccer, AAU basketball, or travel baseball team, hit play on this episode of Talkin’ with the A.D.

Coach Sullivan breaks down the rise of travel teams in youth sports, what they offer, what they really cost, and whether they’re worth the time, energy, and financial investment. From recruiting exposure and elite coaching to burnout, overuse injuries, and family strain, we unpack it all.

If you're a sports parent, coach, or athletic director navigating the world of club sports, this episode offers 5 must-hear tips to help your athlete thrive without losing balance.

🎯 Topics Covered:

• What is a travel team vs. school or rec sports
• Pros and cons of joining a travel program
• Hidden costs (time, money, mental health)
• College recruiting and athletic scholarship myths
• How to support your athlete without overcommitting

🔗 Visit betteryouthcoaching.com for tools and resources to help you build better athletes—and better humans.
👍 Follow, rate, and share if this helped you make a smart move for your family or team.

Welcome to Talkin' with the AD!

LET'S GO!!

Better Youth Coaching
Mission is to improve amateur sports through education of parents, coaches, and athletes

Better Youth Coaching
Mission is to improve amateur sports through education of parents, coaches, and athletes

Support the show

Visit betteryouthcoaching.com - information for parents, coaches, and athletes.

SOCIALS

Facebook - talkinwiththead

X - Talkin’ with the AD

Instagram - talkin_with_the_ad

YouTube - Talkin' with the AD

Tik Tok - Talkin' with the AD