Episodios

  • Reintroducing Talemaking

    Reintroducing Talemaking
    Dec 9 2023
    Talemaking's first season came out in 2015. While we prepare new episodes for 2024, we're rebroadcasting the first season because the advice and insights from that season were evergreen. They are as applicable today as they were when first recorded.
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    2 m
  • Killer content ideas for Christmas and the end of the year

    Killer content ideas for Christmas and the end of the year
    Dec 9 2023
    Drawing on his experiences in journalism and PR, Steven lays out a host of frames you can use to write killer content to raise your profile at the end of the year.

    Please note the downloads mentioned in the show are no longer available.
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    26 m
  • The lucrative benefits of being an expert in your field.

    The lucrative benefits of being an expert in your field.
    Dec 18 2023
    From business book to speaking at TEDx with Catriona Pollard, author of "Unknown to Expert".

    You'll also enjoy Catriona's article The non-marketers guide to marketing a book.
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    32 m
  • How to be memorable

    How to be memorable
    Dec 25 2023
    Steven Lewis shares some of his best tips on how you can be memorable to your ideal client.
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    14 m
  • A novelist's secrets for writing great copy

    A novelist's secrets for writing great copy
    Jan 8 2024
    Novelist and professional storyteller Claire Scobie advises us on how to bring business writing to life.
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    30 m
  • The rock-star accessory every businessperson should have

    The rock-star accessory every businessperson should have
    Jan 15 2024
    Humans make decisions about each other long before either can open their mouth. We read (or at least make up our minds) about another person's story based on how they look. So how do we best tell our story with how we appear?
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    30 m
  • The business coach who took these kids from losers to champions

    The business coach who took these kids from losers to champions
    Jan 23 2024
    Business coach Brett Odgers took over a kids' football team when it had a win rate of zero. Figuring he had nothing to lose, he decided to apply the same coaching techniques he used with business owners. What he learned became the topic of his first book.
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    30 m
  • Secrets of an Australian travel writer

    Secrets of an Australian travel writer
    Feb 5 2024
    As a successful travel writer, Sue White knows a thing or two about telling colourful stories from faraway places, but as a corporate writer, she also has plenty of advice about spicing up your business writing.
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    34 m