Take a bow: The music booking business that succeeded in the lockdown

James McAulay's online music booking platform, Encore, had started to take off in the early stages of 2020. However, like so many other leisure and hospitality businesses, Encore was rocked by the lockdown and faced a very real threat to its existence.

In this episode of The Day it All Changed, James tells us how he was able to reinvent his business and turn a crisis into an opportunity. He also talks us through the lessons he learned from the experience, including the importance of being surrounded by a capable team.

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