Social media is just a game.

Jeff Pfitzer — Lake of the Ozarks Lifestyle & Pftizer Media — is obsessed with figuring out the rules of the social media game and helping small business owners hack them, to turn-up the profits. And do it without getting hooked on social media.

I've known Jeff for a couple years now, and since he had me on in the early days of his TikTok channel, I decided it was time to bring him onto TOTL.

We also learn about his secret past identity as a very famous MLB mascot! Plus I talk about Tolkien, because I can't help myself, and we take a quick philosophical dive.

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Pfind Pfitzer & Lake of the Ozarks Lifestyle on TikTok, Instagram, Facebook, and YouTube.

In this episode we hear from Drew and Evan Busen (brothers!), the masterminds behind Lake Escape's escape rooms: one of my absolute favorite things to do at the Lake. They've got something new in store, and it involves axes...

We talk business, fun things to do at the Lake, and the incredible process of creating an escape room.

It’s not his first Big Surf — but it might be his last! David Busch has opened 24 waterparks in his career, and now he’s leading the charge at SuperSplash USA, formerly Big Surf.

We talked about the mad scramble to get a waterpark open, the hilarious horror stories that come with it, and the new changes coming to SuperSplash this year. But most importantly, we dove into David’s bigger mission — running a business that’s intentionally Christian, from how they treat guests to how they raise up their team of ambassadors.

This episode is a ride — and a refreshing one.

*LISTENER NOTE* -- We recorded this episode on-site, in the midst of SuperSplash's scramble to open. AND it was a terribly windy day! So you'll hear equipment running in the background, and the wind whipping the curtains on the cabana where we sat. It's admittedly not the best sound quality, but it's very *real life*. I hope it doesn't bother you too much, and you can enjoy the interview!