TWiRT Ep. 778 - Begin with the End in Mind - with Tony St. James

TWiRT 778 opens with a broadcaster whose reach spans far beyond the cotton fields and high plains of West Texas. Tony St. James, owner of KFLP AM-FM in Floydada, has built a multi-platform media operation that punches far above its market size. Alongside running his stations, Tony operates two prolific content networks: the West Texas Friday Night Scoreboard and the All Ag Network. His voice is also instantly recognizable to rural audiences nationwide through his frequent appearances on RFD-TV and SiriusXM’s Rural Radio channel. Tony joins Kirk Harnack to talk shop about the technical, workflow, and operational strategies that allow a small-market broadcaster to deliver big-market volume. From managing affiliate distribution, to producing consistent ag and sports content, to keeping costs and complexity under control, Tony shares the practical methods that let him serve multiple media platforms and dozens of stations every day. This episode is a masterclass in scalable, real-world radio operations from someone who lives it.