TRENDS IN SPA with Laura Grazioli

As our health care systems barely resist the virus, self-care has never felt more crucial. Health may be scarce, but wellness is still in stock. Now, more than ever, we clearly see the spotlight on the significant role of medical/health tourism in overall healthcare. Most probably, our focus as tourists will be to cure stress, improve our wellbeing with the ultimate goal of rehabilitating our immune system.

SPAs all over the world are preparing to reopen, but no one can predict how soon the industry will get back on track. How should SPAs communicate in times of crisis when they have nothing yet to sell? How can they strengthen their relationship with their customer and keep them close? What will the future of the industry look like in an economic crisis and how will it shapeshift in order to meet the real need of its customers? 

My guest, Laura Grazioli from CIDESCO International, answered all my questions and presented the future trends in SPA. CIDESCO is the world standard for beauty & spa therapy excellence, just like Michelin is for restaurants. Laura is also the manager of https://www.lifexcellence.it , the leading SPA business consultancy & training in Italy.