TRADEMARK ESSENTIALS: Building Your Intellectual Property Assets

You’ve got a brilliant invention, innovative service, or startup idea—but have you thought about protecting your brand name, logo, product design, or slogan? That’s where trademarks come in—and most people don’t realize how powerful they are until it’s too late. In this episode, host Brian Fried sits down with Jason Lott, Managing Attorney for Trademarks at the United States Patent and Trademark Office (USPTO), to break down everything you need to know about trademarks—no legal jargon, just clear, actionable guidance. Topics covered include:
✅ What trademarks actually protect—names, logos, slogans, colors, sounds, product shapes, and more
✅ The best timing to file for trademark protection
✅ A simplified, step-by-step registration process from someone who’s reviewed thousands of applications
✅ How trademarks build real business value and create assets you can leverage
✅ Trademarks vs. Copyrights vs. Patents—clearing up the confusion once and for all


With over 24 years of experience at the USPTO, Jason helps inventors, entrepreneurs, and startups understand how to protect what they’re building, turning complex legal topics into strategies you can actually use. This episode is perfect if you:

• Are naming a business, product, or service and want to do it right
• Are building something unique that needs protection
• Have launched but haven’t secured your trademark yet
• Want clarity on what trademarks cover and how they work
• Want to build valuable intellectual property assets that increase your company’s worth

Your intellectual property is an asset. Learn how to protect it and make it work for you.

Watch the episode here: https://youtube.com/live/oxqLw65ugT8

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Do you want to know if your idea will make you money?
If you're just getting started, need help with product development, engineering, prototyping, finding a product licensing agent, or with bringing your invention idea to reality manufacturing, schedule a call with Brian Fried, The Inventor Coach @ https://brianfried.com