THOUGHT LEADERSHIP & Building Your Brand with Roger Martin (ep.150)

Are you a thought leader? Andrea interviews prolific thought leader Roger Martin, professor emeritus and past Dean of the Rotman School of Management at University of Toronto. Learn the distinction between private and public thought leadership, why you should consider your cadence in publishing, and three objective criteria to use when evaluating your brand promise, whether it’s for an advertising campaign or for your own personal brand. CONNECT WITH ANDREA & TALK ABOUT TALK LinkedIn: Andrea – https://www.linkedin.com/in/andreawojnicki/Talk about Talk – https://www.linkedin.com/company/talkabouttalk/ Website: TalkAboutTalk.comCommunication Coaching Newsletter: https://talkabouttalk.com/blog/#newsletter-signup Youtube Channel: https://www.youtube.com/@talkabouttalkyoutube/ RESOURCES Roger Martin https://rogerlmartin.com/ HBR – Harvard Business Review – 2023 Year in Review – https://hbr.org/year-in-reviewRoger Martin’s Jan’24 HBR article – https://hbr.org/2024/01/the-right-way-to-build-your-brandAndrea’s Self-Introduction article – https://hbr.org/2022/08/a-simple-way-to-introduce-yourselfRoger Martin video (A Plan is Not a Strategy) – https://www.youtube.com/watch?v=iuYlGRnC7J8Michael Porter HBR video (Porter’s 5 Forces) – https://youtu.be/mYF2_FBCvXw? Smart Brevity book – https://amzn.to/3pj2Jdj Roger’s Favorite Thought Leaders – Amy Edmondson – https://amycedmondson.com/Adam Grant – https://adamgrant.net/Dan Pink – https://www.danpink.com/ Roger’s favorite podcasts – Farnham Street Knowledge Project podcast – https://fs.blog/knowledge-project-podcast/Tiffany Bova’s What’s Next! podcast – https://www.tiffanibova.com/whats-next-podcast/ TRANSCRIPT Well, hello there and welcome to talk about Talk Podcast Episode #150. I am so excited about this episode. Today we’re tackling the topic of thought leadership and building your brand. Just over a month ago, I was sitting in the waiting room of my eye doctor scrolling through emails on my phone when I saw an e-mail from HBR – Harvard Business Review. The e-mail was titled “HBR’s best of 2023.” Interesting. So I opened up the e-mail and I started scrolling. … I paused because I couldn’t believe my eyes, and then I gasped out loud. Someone asked me. Are you OK? I had a huge smile on my face. Yes, I’m definitely OK, thank you. What I saw on my phone was the announcement that my HBR article entitled, “A Simple Framework to Introduce Yourself”, was one of the top 3 most read articles in HBR in 2023. Wow, I couldn’t believe my eyes. I kept scrolling through the email and I saw a face that looked very familiar. It was the face of Roger Martin, my old boss, the former Dean at the Rotman School of Management. The e-mail said that Rogers’ video, entitled “A Plan Is Not a Strategy,” won the award for being the most downloaded video on HBR in 2023. So – I went home and I promptly wrote Roger a congratulations e-mail. I also asked him if I could interview him for the Talk About Talk podcast. And here we are. Welcome to the Talk About Talk podcast episode number 150, where we’re talking thought leadership and building your brand. In case we haven’t met, let me introduce myself. My name is Dr. Andrea Wojnicki and I’m your executive communication coach. Please call me Andrea! I’m the founder of Talk About Talk, where I coach communication skills to ambitious executives like you to elevate your communication, your confidence and your clarity, so you’ll get noticed and you can accomplish your career goals. If you go to the TalkAboutTalk.com website, you’ll find many resources to help you out. There’s information there about one-on-one coaching, online courses, some amazing bootcamps that I run every few months, corporate workshops, the archive of this bi-weekly podcast, AND, I really hope you’ll sign up for the Talk About Talk newsletter. That newsletter is your chance to get free communication coaching from me every week. Alright let’s get into this. For this episode, as I said, you’re going to hear my interview with my old boss from when I was on the faculty at the University of Toronto Rotman School of Management. I’m going to interview my boss, the former Dean, Roger Martin. Roger is undeniably a PROLIFIC thought leader, with 33 HBR articles, 13 books, and more. And let me tell you, if you’re interested in thought leadership and building your brand, this interview is full of gold. Here’s how this episode is going to go. First, I’m going to briefly introduce Roger and then we’re going to get right into the interview. And then at the end, I’m going to summarize with three, yes, of course, three of the main thoughts or themes that I want to reinforce for us. As I said, this interview is full of gold. But you really don’t need to take notes. The transcript of the entire interview is included in the show ...