In this episode of Higher Ground Life, host Mike Weisman explores "Strings of Stewardship," the remarkable journey of Taylor Guitars from routine ebony sourcing to becoming stewards of an entire ecosystem. When co-founder Bob Taylor discovered wasteful harvesting practices in Cameroon—linked to deforestation, community hardship, and the decline of forest elephants—he didn't just adjust suppliers. Taylor invested deeply: co-purchasing and transforming an ebony mill, utilizing every grade of wood to reduce waste, raising wages and benefits for local workers, and launching The Ebony Project in partnership with the Congo Basin Institute.

Discover how quiet, persistent ownership—beyond PR or quick fixes—builds unbreakable trust and resilience. Reflect on your own leadership: Where might hidden misalignments exist in your world, and how can heartfelt conviction guide you to deeper connections with people, communities, and the planet?

Download your free Trust Check-In worksheet at www.thehighergroundlife.com to start uncovering blind spots and sparking meaningful conversations in your organization today.

"From Frayed Soles to Solid Ground: Allbirds' Origin of the Misstep and the Fix That Fueled a Comeback"

Host Mike Weisman explores Allbirds' journey: from 2021 IPO glory as sustainable wool sneaker pioneers to a 2023-2024 durability crisis that sparked customer backlash.

The comeback? Co-founder Tim Brown's bold 2024 transparency—confessional blog, apology video, lab data reveals, and "Wool Revival Guarantee" for free exchanges—plus rapid product upgrades with reinforced materials.

As of early 2026, the brand navigates challenges: Q3 2025 revenue $33M (down 23% YoY), full-year guidance $161-166M, narrowed losses, and wholesale expansion plans. The candid recovery has fortified loyalty amid headwinds.

Leadership takeaway: Radical candor and genuine concern turn missteps into trust.

Assess your team's trust? Visit www.thehighergroundlife.com for your free Trust Check-In—download and share it as the first step to a higher ground future.

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The Starbucks Trust Crisis and What It Means for Your Business"

In this powerful wake-up call episode, host Mike Weisman breaks down Starbucks’ stunning decline—six straight quarters of falling sales, hundreds of store closures, and a broken customer bond—and reveals the real culprit: eroded trust.

Using The Higher Ground Life’s 5Cs of Trust framework (Competence, Consistency, Candor, Concern, and Connection), Mike shows exactly where the world’s most iconic coffee brand lost its way: from chasing efficiency at the expense of the “third place” soul, to inconsistent quality, cold store designs, and a perceived lack of care for customers and baristas.

Yet there’s hope—new CEO Brian Niccol’s “Back to Starbucks” plan is bringing back seating, ceramic mugs, handwritten names, and proper staffing, delivering the company’s first sales growth in nearly two years.

This isn’t just a Starbucks story. It’s a cautionary tale for every business leader. If a $100 billion giant can stumble this badly, no one is immune. Mike ends with hard-hitting questions to help you audit your own trust levels before it’s too late.

A must-listen for anyone who refuses to let efficiency kill the soul of their brand.

Join host Mike Weisman, Co-Founder of Higher Ground Life Consultancy, as he takes a zesty dive into the heart of success: TRUST! With over 40 years in marketing, Michael shares why relationships, not revenue, are the true currency of business. In a world where trust is at an all-time low—84% of execs think customers trust them, but only 27% actually do (PWC’s 2023 TRUST SURVEY)—it’s time to make trust your business’s heartbeat. Discover the 5Cs of Trust (Competence, Consistency, Candor, Concern, Connection) through a fun tale of a local coffee shop brewing loyal fans, not just lattes. Plus, learn how TrustPulse, Michael’s game-changing survey tool, helps you measure trust and build bonds that last. Ready to ditch transactional traps and spark real connections? Tune in and find out how! Visit www.thehighergroundlife.com/trust-pulse to start your trust journey. #TrustVibes #HigherGroundLife