DESCRIPTION:

Discover how Jordan Pettway transformed from a college basketball player into a social media specialist managing multi-million follower accounts for NBA star Patrick Beverley and Million Dollars Worth of Game. In this inspiring conversation, Jordan shares his journey from founding Shake Squad Media as a sophomore to landing dream roles at Barstool Sports, revealing the strategic moves, relationship-building, and relentless work ethic that set him apart from the competition.

GUEST INFORMATION:

• Name: Jordan Pettway
• Credentials: Social Media Specialist at Barstool Sports, Founder of Shake Squad Media
• Background: College basketball player turned media entrepreneur who started his company sophomore year and has worked with Overtime, Slam Magazine, and Nike

EPISODE HIGHLIGHTS:

[00:00:00] - Introduction to Jordan's Current Role

• Managing social media for Pat Bev Pod and Million Dollars Worth of Game

[02:29] - The 10 Million View Nike Video

• Breaking down the viral Nike vs Nike concept video

[04:34] - The Interview Process Reality

• Detailed breakdown of landing jobs with major brands

[08:53] - Starting Shaky Squad Media

• The entrepreneurial spark during sophomore year of college

[11:49] - The Importance of Relationships

• How a high school connection led to his Slam Magazine opportunity

[16:54] - Marketing Strategies for Viral Content

• Techniques for creating engaging social media content

[26:20] - Challenges in High-Profile Marketing

• Balancing creative content with revenue requirements

[33:41] - Behind the Scenes: Video Editing Process

• Demonstration of professional video editing workflow

KEY TAKEAWAYS:

1. Relationships are everything - warm connections can open doors that cold applications cannot
2. Consistency beats perfection - posting 3-5 times daily across platforms drives growth
3. Platform-specific content performs better than one-size-fits-all approaches
4. Organization is crucial for professional video editing and content creation
5. LinkedIn is the most important platform for professional networking and opportunities
6. Hard work early in your career pays dividends later - internships and grunt work build essential experience
7. Maintaining your own business while employed provides security and creative freedom

Hosted on Acast. See acast.com/privacy for more information.

DESCRIPTION:

Join us for an inspiring conversation with Andrew Petcash, LinkedIn's top voice in sports and creator of ProFluence, one of the world's leading sports business newsletters. From selling his first company as a college basketball player to building a network of podcast guests who've raised over $8 billion, Andrew shares his unconventional path to becoming a thought leader, angel investor, and media entrepreneur. Discover his marketing strategies, investment philosophy, and insights on the future of sports media.

GUEST INFORMATION:

• Name: Andrew Petcash
• Credentials: Creator of ProFluence, LinkedIn Top Voice in Sports, Angel Investor
• Background: Former Boston University basketball team captain (2017-2021), founded and sold College Athlete Insight while in college, now runs media/agency/fund verticals

EPISODE HIGHLIGHTS:

[00:02:21] - College Mindset Shift: From NBA Dreams to Business Reality

• Transition from thinking he could play NBA to focusing on networking and business

[00:04:01] - Guerrilla Marketing with College Athlete Insight

• How he leveraged coach interviews and their social followings for organic reach

[00:08:41] - Leadership Development Through Discomfort

• Value of joining organizations like SAAC and Bloom Leadership Academy

[00:15:33] - Angel Investor vs. Advisor Distinction

• Explanation of equity-based advising versus capital investment

[00:24:33] - The Riches Are in the Niches Philosophy

• Why specialized content often outperforms broad content

[00:30:23] - Team Building: Long-term Vision Over Quick Money

• How he identifies people genuinely interested in building versus those seeking immediate compensation

[00:38:00] - The Creator Brand Revolution

• Shift from traditional advertising to people trusting people over brands

[00:41:55] - Future of Sports Media: Fragmentation and Consolidation

• Prediction of more niche sports content and streaming consolidation

KEY TAKEAWAYS:

1. Podcasting is a powerful networking hack that can connect you with high-level entrepreneurs and investors
2. The riches are in the niches - specialized content often has more value than broad content
3. Social media should be used as a networking and learning tool, not just entertainment
4. Building genuine relationships focused on long-term value beats transactional approaches
5. Marketing is shifting from brand-focused to people-focused as consumers trust individuals over corporations
6. Initiative and self-direction are the most valuable traits in team members
7. Reading and continuous learning are essential for business success and personal growth

Hosted on Acast. See acast.com/privacy for more information.

Join us for an inspiring conversation with Jason, who oversaw over $13 million in contracts annually at Florida State University. From working 60+ hours a week for free at Georgia Tech to creating groundbreaking events like the Friday Night Block Party and Doak After Dark, Jason shares the gritty reality and incredible rewards of building a career in college athletics marketing. This episode reveals the strategies, sacrifices, and mindset shifts that transformed a struggling graduate into one of college sports' most innovative entertainment executives

[00:00:00] - The Struggle Begins

• Jason's early career anxiety making $12,000/year in Atlanta while pursuing his master's degree
• Key quote: "I got a college degree. I just started my master's program. I think I was making $12,000 a year living in Atlanta, trying to pay rent, go to get my master's. It wasn't working."

[01:04:00] - Introduction and Achievements

• Overview of Jason's impressive track record, including $450K merchandise sales record and $30M scoreboard projects

[05:42:00] - The Sports Agent Reality Check

• How a practicum with a sports agent completely changed his career trajectory

[10:41:00] - The Power of Outworking Everyone

• Why Jason chose to work 60+ hours per week for free and the mentality that drove him

[13:38:00] - Essential Career Advice for Students

• Practical tips including getting involved early, learning Adobe Creative Suite, and building extended experience

[16:49:00] - Rapid Career Progression at FSU

• How Jason went from marketing assistant to director within months through competitive mindset

[26:39:00] - Creating the Friday Night Block Party

• The origin story of FSU's signature entertainment event was born from necessity

[33:43:00] - The Greatest Night of His Career

• How the throwback 90s spring game concert drew 60,000 fans and made national headlines

[38:42:00] - The Art of Selling Your Vision

• How listening skills and earning trust enable successful leadership and innovation

KEY TAKEAWAYS:

1. Success in sports requires outworking the competition and making sacrifices early in your career
2. Building relationships and earning trust through actions (not just words) opens doors to opportunities
3. Innovation comes from taking calculated risks and putting fan experience first
4. Technical skills like Adobe Creative Suite are now essential, not optional, for sports marketing roles
5. Extended experience at one organization carries more weight than multiple short-term internships
6. Great leaders share credit for success and help others advance their careers

Hosted on Acast. See acast.com/privacy for more information.