Episodios

  • 3. The Brand Butterfly - how can brands work with their retail partners?

    3. The Brand Butterfly - how can brands work with their retail partners?
    Jul 18 2025

    How to find your High Value customers? Bert Peleman checks how brands can work with their retail partners or dealers, to better find and serve High-Value Customers. With contributions from Dieter Struye, Olivier Enthoven José Fernandez, Peter Corijn and Luc Demeulenaere.
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    14 m
  • 2. The Brand Butterfly - SCV and CLV, really?

    2. The Brand Butterfly - SCV and CLV, really?
    Jul 11 2025

    How to find your High Value customers? Bert Peleman discusses the two magical marketing concepts: Single Customer View (SCV) and Customer Lifetime Value (CLV). With inputs from Pascal Tack, José Fernandez, Dieter Struye and Jacques Recourdon.

    Theme music : “So High” by Paul Numi, used with permission.
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    16 m
  • 1. The Brand Butterfly – start with strategy

    1. The Brand Butterfly – start with strategy
    Jul 2 2025

    How to find your High Value customers? Bert Peleman explores how to start from strategy and how to define your High Value customers. With contributions from Jacques Recourdon, Peter Corijn, Luc Demeulenaere en Olivier Enthoven.

    Theme music : “So High” by Paul Numi, used with permission.
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    14 m