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🇺🇸 [TEASER] Brand Washing: When Vision Replaces Identity (Carte Blanche with Susanna Nicoletti)
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🇺🇸 [TEASER] Brand Washing: When Vision Replaces Identity (Carte Blanche with Susanna Nicoletti)
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In this Carte Blanche episode of Visionary Minds, Susanna Nicoletti delivers an unfiltered perspective on one of the most sensitive issues in luxury fashion today: brand washing.
She explains why giving unchecked power to creative directors can weaken brand identity, erode customer loyalty, and ultimately impact business performance. From iconic houses to real customer reactions, Susanna challenges the industry’s obsession with disruption and reminds us why brands are not blank canvases — but systems built to last.
A sharp, thought-provoking listen for anyone leading, advising, or building fashion and luxury brands today.
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