In this episode, Morgan sits down with Mark Householder - SVP of Business Solutions at Principal Financial Group - to unpack the biggest takeaways from the 2025 Principal Business Owner Insights Study.

From business protection and succession planning to key employee benefits and retirement solutions, we break down what's driving decisions in 2025 and how advisors can turn data into opportunity. Mark shares practical strategies, overlooked blind spots (like outdated buy-sell agreements), and how top advisors are positioning themselves as trusted partners – not just product providers.

Whether you're supporting multi-generational family businesses or next-gen entrepreneurs, this episode offers real-world insight you can use today to deepen relationships and expand your business.

Permanent life insurance is often misunderstood as just a death benefit, but it's so much more than that. In this episode, TBA Vice President Zach Gosselin breaks down what advisors really need to know to position permanent life insurance effectively with clients.

Zach shares clear, practical ways to explain the difference between term and permanent coverage, how to set realistic expectations around cash value accumulation, and when permanent life does—and doesn't—make sense. He also dives into integrating life insurance into broader financial and estate strategies, avoiding common advisor mistakes, and navigating compliance when illustrating these products.

If you want to elevate your client conversations and uncover the living benefits that make permanent life such a powerful financial tool, this episode is a must-listen.

In this powerful episode, Kevin Riley of One America joins Tennessee Brokerage Agency to tackle one of today's most urgent financial and emotional challenges: the caregiver crisis. Riley reframes the long-term care (LTC) conversation — shifting the focus from paying for care to managing resources and protecting families from the crushing realities of caregiving.

Listeners will gain a clear understanding of why LTC planning isn't about averages or age, but about ensuring access, control, and dignity when care is needed. Riley dives deep into the staggering statistics — including the 63% higher mortality rate among unpaid caregivers — and calls out the "lie of consequences" that keeps clients from planning ahead.

This episode explores how One America's asset-based LTC solutions empower clients to protect both their wealth and their loved ones. From Care Coordination Concierge services to respite benefits and lifetime joint coverage, these innovative options give families real-life relief when it matters most.

For advisors, Riley offers practical conversation starters to help clients confront care planning head-on — not with fear, but with foresight. It's a must-listen for anyone who believes that the true measure of financial planning is how well it safeguards the people behind the numbers.