What happens when your neighbor is one of the greatest songwriters of all time?

In this powerful solo episode of Targeted Podcast, Atlas Aultman shares deeply personal lessons learned from his late neighbor, Motown legend Lamont Dozier—a Grammy Award-winning songwriter behind over 100 Top 10 hits and one of the greatest musical minds in history.

But this episode isn’t about music. It’s about how to live, create, and lead at a higher level.

Drawing from real conversations, handwritten notes, and firsthand mentorship, Atlas breaks down the mindset that built timeless success—and how you can apply it to your life today.

Inside this episode:

Why perfection is killing your progress

How to build the right network (and why it defines your future)

The power of writing ideas down and rewiring your brain

Why creators must stop overanalyzing and start producing

The truth about originality, ownership, and discipline

What it really means to be “consumed” with your mission

The story behind the iconic song “Stop in the Name of Love”

This is more than a tribute—this is a playbook for creators, leaders, and men who want to win in life.

🎯 If you're building something, chasing purpose, or trying to level up—this episode is for you.

Enjoy. Your Friend in podcasting, Atlas Aultman

LINKS:

-His book - "How Sweet It Is: A Songwriter's Reflections on Music, Motown and the Mystery of the Muse" | https://a.co/d/06bclBW0

- Another "behind the song interview, hear it directly from him | https://www.youtube.com/watch?v=8kvV47pshmk

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SPECIAL OFFERS & SPONSORS:

- Atlas Aultman’s FREE Book: atlasaultman.com

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– 10% off with code FIGHTSCRUBATLAS at getfightscrub.com

- BUCKED UP Supplements: 20% off with code ATLAS25 at buckedup.com

- LEADERS-KIT.com: Leadership training, coaching, and seminars to elevate your team or business

- SPONSOR THIS SHOW/GUEST APPLICATIONS: https://calendly.com/atlasaultman

Thank you for supporting TARGETED Podcast. Every watch/listen helps us grow, reach more champions, and bring you powerful life and mindset lessons from men who've won already.

This isn't just another podcast, it's REAL-LIFE lessons for our growing community.

Join us, or be left out. No matter what your choices - aim for excellence and STAY ON TARGET.

World record strongman Roy Orrantia joins Atlas Aultman on the Targeted Podcast to discuss his 1201 lb axle deadlift world record, elite strongman training, and the mindset required to become Arizona’s Strongest Man. He later became an Arnold Strongman champion a few weeks after recording this episode. In this episode of the Targeted Podcast, host Atlas Aultman — former military commander, bestselling leadership author, and self-development mentor — sits down with world record strongman Roy Orrantia to discuss the discipline, sacrifice, and mindset required to reach elite levels of strength. Roy is a three-time Arizona’s Strongest Man champion and a world record holder in the axle deadlift, pulling an incredible 1201 pounds. But his story goes far deeper than strength. Roy opens up about his battle with schizophrenia, manic episodes, and mental health struggles, and how discipline, faith, and relentless training helped him stay focused on becoming one of the strongest men in the world. This episode explores: • The mindset behind a 1201 lb world record deadlift • What it takes to become Arizona’s Strongest Man • The brutal training required to compete in professional strongman • Living with schizophrenia while competing at an elite level • How discipline and belief turn impossible goals into reality • Why training alone builds the strongest competitors Roy also shares lessons from training with American strongman legend Jerry Pritchett, and how the philosophy of relentless effort helped him break records. If you're pursuing strength, leadership, discipline, or personal transformation, this episode will challenge you to push your limits. Welcome to Targeted — the podcast built for men who refuse to settle. SPECIAL OFFERS & SPONSORS: - Atlas Aultman’s FREE Book: https://atlasaultman.com

- FIGHT SCRUB: All-natural disinfectant & soap – 10% off with code FIGHTSCRUBATLAS at www.getfightscrub.com

- BUCKED UP Supplements: 20% off with code ATLAS25 at buckedup.com - LEADERS-KIT.com: Leadership training, coaching, and seminars to elevate your team or business Targeted MERCH: https://blackeaglecustoms.us/collections/targeted-podcast

SPONSOR THIS SHOW/GUEST APPLICATIONS: https://calendly.com/atlasaultman

Thank you for supporting TARGETED Podcast. Every watch/listen helps us grow, reach more champions, and bring you powerful life and mindset lessons from men who've won already. This isn't story, it's REAL-LIFE lessons for our growing community. Until next time, aim for excellence, and STAY ON TARGET.

Witnessing strength history in real time. In this episode of the Targeted Podcast, Atlas Aultman sits down with professional strongman Roy Orrantia AKA ROY GAINS, days after witnessing a 1200+ pound axle deadlift that could become a new world record in strongman competition.

Roy shares the story behind the lift, what it takes to compete at the Arnold Strongman Classic, and the brutal physical and mental discipline required to reach the highest levels of strength sports.

This episode goes deep into: Elite strongman training The mindset of world-record athletes The reality of performance enhancement in strength sports The road from obesity to professional strongman How he met his wife Balancing competition, marriage, and mental health Roy is a three-time Arizona’s Strongest Man champion and is preparing for the Arnold ProAm Strongman Competition while chasing an officially recognized world record later this year.

If you're a man chasing strength, discipline, and purpose, this episode will hit home. This is Targeted Podcast, welcome.

--------- Connect with Roy Orrantia through Instagram at Roy_Gains Pro Strongman Competitor 3x Arizona's Strongest Man Arnold ProAm Competitor Follow roy_gains on Instagram for training updates and other world-record attempts.

------ About Targeted Podcast Hosted by Atlas Aultman — former military commander, bestselling author, and leadership speaker — Targeted Podcast delivers conversations with elite performers, entrepreneurs, veterans, and leaders who push the limits of what is possible.

If you're a man between 25–39 who wants to build strength, leadership, discipline, and purpose, you're in the right place.

-----

00:00 Intro – A 1200 LB Deadlift World Record?

01:42 Meet Pro Strongman Roy Orrantia AKA ROY GAINS

02:40 The 1200 Pound Axle Deadlift mindset

03:16 Strongman Competition Rules Explained

04:10 The Last Record lift

04:47 How long does it take to break a world record?

05:11 How do you become a pro strongman

07:05 The Roy Orrantia journey

07:50 From 200 Pounds Overweight to Elite Athlete

09:35 High School Strength Competitions

10:35 Mission break and Discovering Strongman Training

12:00 Roy's meets his wife and a strong relationship begins

14:19 Dangers of abusing drugs and importance of bloodwork

15:15 The Reality of Performance Enhancing Drugs in Strength Sports

18:47 Addiction vs Obsession in Elite Competition

19:35 Life at 325 Pounds of Muscle and sleep

19:49 Mental Health Circadian Rythm and Science in Strength Sports

20:08 Outro – Stay Targeted

21:42 Sponsorship offer, if you are an expert - get noticed as one on our channel

----- SPECIAL OFFERS & SPONSORS:

- Targeted MERCH: https://blackeaglecustoms.us/collections/targeted-podcast

- FIGHT SCRUB: All-natural disinfectant & soap – 10% off with code FIGHTSCRUBATLAS at getfightscrub.com

- BUCKED UP Supplements: 20% off with code ATLAS25 at buckedup.com - Atlas Aultman’s FREE Book: atlasaultman.com

- LEADERS-KIT.com: Leadership training, coaching, and seminars to elevate your team or business

- SPONSOR A SHOW/GUEST APPLICATIONS: https://calendly.com/atlasaultman

Every watch/listen helps us grow, reach more champions, and bring you powerful life and mindset lessons from men who've won already.

This isn't just another podcast story; it's REAL-LIFE lessons for our growing community.

Until next time, aim for excellence, and STAY ON TARGET.