T100 Takes Over: What the Challenge Triathlon Buyout Means for the Sport

The latest episode of the Triathonology podcast, hosted by Coach Oliver and Coach Jacqui, discusses significant changes in the triathlon world, including the acquisition of Challenge by T100, which will now own all non-Ironman triathlons starting next year. The hosts explore the implications of this acquisition, such as potential rebranding of events and the introduction of new race formats like T50 and T100]. They also touch on the challenges of promoting a free triathlon training program, which has yet to attract participants despite being advertised on social media. Additionally, the podcast covers Alex Yee's future plans in marathon running and his financial motivations for returning to triathlon.

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