Most experts don’t realize how much they truly know, and that hidden knowledge could be the key to a thriving business. In this episode, we sit down with Stephanie O’Brien, a coach who specializes in helping experts turn their skills into profitable coaching programs. If you've ever struggled to organize your expertise, create content that sells, or figure out what people will actually pay for, this conversation is for you. Stephanie walks us through a simple step-by-step system to break down knowledge, structure it into a coaching offer, and make it compelling to potential clients—without feeling salesy. By the end, you’ll be looking at your expertise in a whole new light.

Key Takeaways:

1. Extract Your Expertise – A step-by-step method to turn your knowledge into a structured coaching program or marketing content.
2. Simplify the Overwhelm – Why listing your process step-by-step helps make your coaching offer crystal clear.
3. Storytelling for Sales – How real-life examples and storytelling make your coaching more compelling.
4. Avoid the "Salesy" Trap – Learn how to start sales conversations naturally and attract the right clients.
5. The Power of Systems – Discover how organizing your expertise leads to powerful marketing and a business that runs smoothly.

Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/

About the Guest:

Stephanie O’Brien has been helping coaches share their expertise with the people who need them since 2013. She’s the “universal translator” who helps transform confusing coach-speak into tantalizing messages that get sales. She’s also been the client of several coaches – some of whom changed her life, while others left her feeling disappointed and ripped off. Now, she uses her 10+ years of experience with coaches, and her 20+ years of writing novels, to help coaches and experts turn their expertise into in-demand coaching and training programs that get real results. She looks forward to giving you specific, actionable tips that you can start using right away!

Stephanie’s Free Gift – "How to Pick a Coaching Topic That Sells" (Link shared in the Profit Connectors Club: profitconnectors.club)

About Sharon:

Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion.

http://sharongalluzzo.com/

https://www.facebook.com/sharonagalluzzo/

https://www.instagram.com/sharon_galluzzo/