Sustainability in Marketing with Blair French | Ep #3

In this episode of the Memo Creative Festival podcast, hosts Taylor Pfeifer and Brooke Hoffos interview Blair French, Chief Growth Officer at LMNO. Blair shares insights from his extensive career in branding and marketing, emphasizing the importance of sustainability in business practices. He discusses the evolving landscape of career paths, the role of a Chief Growth Officer, and the significance of soft skills in the workplace. Blair also delves into the complexities of sustainable development, addressing common misconceptions and highlighting the need for businesses to integrate sustainability into their core values. The conversation concludes with Blair offering advice to his younger self and encouraging listeners to embrace their authentic selves.