Sustainability and Your Sport

This week we are joined by Adjunct Professor Nicole Loher who is a climate scientist and communications expert to discuss an optimistic view on sustainability and sport.

Nicole is the founder of C3 Climate Communications Collective and an Adjunct professor of climate communications at NYU.

She holds a Bachelor's degree in marketing and communications from Fashion institute of technology and a Masters in climate change policy from columbia university. In her career she has worked with companies such as NARS cosmetics, Christian Louboutin, Microsoft and Hypergiant in roles across communications, AI and climate change. Beyond these roles she has also worked with brands such as Adidas and Tracksmith in the fitness space with her foray into triathlon and running.

(00:00) Introduction

(04:38) Cam Wurf’s Huge Intake at IM Texas

(07:57) Medical Question

(09:55) Interview Starts

(12:22) What is Nicole’s Role with FIFA

(14:55) What is Happening in Houston for the World Cup?

(17:39) Why is Sport the Starting Place for Sustainability?

(21:55) What has Surprised Nicole about Working in Houston?

(23:57) What are Some Campaigns that Nicole has Worked on for Houston?

(26:47) How is Sports Handling Climate Change?

(31:48) Is There Data on Temperature Changes in Sport?

(32:53) Athletes’ Letter to the IOC on Climate Change

(36:47) How are Sports Handling Climate Change

(43:53) Green Washing by Brands

(46:03) What Does Net 0 Mean?

(50:54) What are the Chances of People Following Suit of Market Leaders

(52:03) Transport, Cities, Culture and Wealth Disparity

(61:10) Actions that can be Taken

(62:52) Glass vs Plastic vs Aluminium

(64:50) Optimism in Climate

(66:10) Is AI the Solve for Climate?

(69:04) Review

(72:14) What are we watching?

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Links to Nicole

Instagram: @nicoleloher

LinkedIn: Nicole Loher

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