Supporting Women + Building Businesses for Growth & Good with Soon Hagerty

Today I am joined by Soon Hagerty! Soon is a serial entrepreneur, brand strategist, small business owner, and philanthropist. Soon and her family fled Vietnam when she was just four years old, which is an experience that continues to shape her purpose, leadership, and commitment to giving back.

Soon has co-owned multiple PR and marketing firms and her career spans global brand strategy for some of the world’s most recognized brands.

A firm believer in “doing well by doing good,” Soon founded The Good Bowl, a mission-driven Vietnamese restaurant launched in Traverse City, Michigan in 2018. The restaurant donates $1 from every bowl sold to charity, allowing guests to choose from rotating local, national, and global nonprofit partners.

For nearly 20 years, Soon helped shape the brand strategy at Hagerty, supporting the company’s purpose to save driving and fuel car culture for future generations. She played a key role in the company’s evolution from a small specialty insurance business to a global, publicly traded lifestyle brand, which joined the New York Stock Exchange (HGTY) in 2021 with a valuation exceeding $3 billion.

In 2023, Soon transitioned from her executive role into a consulting capacity to focus on supporting female founders and leaders through Boundless Futures Foundation, which she co-founded with her husband, McKeel Hagerty. The foundation provides financial support, leadership resources, and community to women building businesses designed for both growth and good.

Boundless Futures Foundation

Soon's Linked In