Supply Chain Decoded | Feat. Brian Asher, Hyway Transportation & FST Logistics

What if the secret to solving logistics’ biggest challenges isn’t in tech, but in trust? In this episode of Supply Chain Decoded, Jenni Ruiz sits down with Brian Asher, SVP of Logistics at Hyway Transportation, a subsidiary of FST Logistics. From courtside beginnings in the NBA to the high-stakes world of freight, Brian takes us through his journey into logistics, leadership lessons that shaped his ethos, and why joining an employee-owned company changed everything. They dig deep into what sets Hyway apart—from a dual asset-brokerage model with dry and temp-controlled capabilities to a refreshingly real take on fraud in freight. Brian pulls no punches as he debunks the myth that fraud is just a broker problem and breaks down the proactive (and bold) compliance measures Hyway has implemented. Plus, you’ll hear his decoded take on market predictions, why flashy carrier counts are overrated, and how customer and employee feedback helped shape a major rebrand. If you're in logistics and tired of the smoke and mirrors, this one’s for you. -- Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.