Superficial Tools, Serious Consequences!
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Superficial Tools, Serious Consequences!
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The AI Shortcut TrapNew AI-powered tools promise to build your ideal client avatar (ICA) in minutes. But here's the problem: they're often created by people who've never done the deep work themselves—like a web designer selling ICA tools while having no defined niche of her own.
Why This Matters for CoachesWe'd never accept that someone could become a coach by chatting with a custom GPT for 30 minutes. So why do we think a generic AI prompt can solve our most foundational marketing challenge?
The Real Cost of ShortcutsWhen coaches use superficial tools, they get:
- Superficial ICAs that apply to half the population
- Wasted time and money on ineffective marketing
- Loss of faith in marketing itself
- Generic messaging that attracts no one
The Hard Questions You Can't AutomateBuilding a viable coaching business requires grappling with:
- Who exactly is your audience?
- What keeps them awake at night?
- What have they already tried to fix this?
- Why didn't their previous attempts work?
- What specific words do they use to describe their problem?
The Truth About Marketing StrategyThese aren't one-line prompts; they're deep strategic questions requiring time, thoughtful consideration, and real-world context. No tool can replace the uncomfortable work of truly understanding your ideal client.
Bottom LineMarketing a coaching business is a specialist subject. If your ICA could apply to anyone, you haven't done the work. Be sceptical of shortcuts - superficial strategies lead to serious business consequences.
Depth matters. There are no shortcuts to clarity.
Ready to Transform Your Message?Join Sarah's free 4-day "Nail Your Niche" challenge at thecoachingrevolution.com/nailyourniche
Stop being invisible. Start being indispensable.
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